Search Engine Optimization Specialist

Company Description Bane Sons is a Mumbai-based technology studio focused on building scalable digital products for startups and enterprises. The team specializes in fintech, mobile, and web development, helping clients transform user experiences and drive measurable business growth. Bane Sons works closely with partners to design and deliver robust, user-centric solutions that support long-term innovation. The studio values collaboration, technical excellence, and a product-first mindset, offering professionals the opportunity to contribute to impactful digital initiatives.
Role Description This is a full-time remote role for a Search Engine Optimization Specialist. The specialist will be responsible for conducting keyword research, performing regular SEO audits, and implementing on-page SEO improvements across websites and digital products. In this role, the individual will manage link-building initiatives, monitor performance using web analytics tools, and prepare reports with actionable insights for stakeholders. The day-to-day work includes collaborating with product, content, and development teams to align SEO strategies with business objectives, optimizing site architecture and content for search visibility, and staying current with search engine algorithm updates and best practices.
Qualifications
Ability to perform comprehensive Keyword Research and develop data-driven SEO strategies.
Experience conducting detailed SEO Audits to identify technical, content, and structural issues.
Proficiency in On-Page SEO, including meta tags, headings, internal linking, and content optimization.
Hands-on experience with Link Building strategies, outreach, and maintaining high-quality backlink profiles.
Strong skills in Web Analytics, including the use of tools such as Google Analytics, Search Console, and similar platforms.
Knowledge of technical SEO concepts (crawlability, indexation, site speed, mobile optimization, structured data).
Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog or comparable solutions).
Solid understanding of content strategy and how SEO integrates with product, design, and marketing efforts.
Strong analytical, problem-solving, and communication skills, with the ability to present insights clearly.
Ability to work independently in a remote setting, manage multiple priorities, and collaborate with cross-functional teams.
Bachelor’s degree in a relevant field (such as Marketing, Communications, Computer Science) or equivalent practical experience.

Skills
SEO, Google Analytics

Work arrangement
Yes