Marketing Manager

About Innvikta
Innvikta builds cybersecurity awareness products that help organizations engage employees and strengthen their security culture. Innvikta Arcade, our gamified security awareness platform, includes scenario-based games, team challenges, live quizzes, and leaderboards that bring security awareness into everyday work.
About the role
We’re looking for a Marketing Manager to grow Innvikta’s visibility in the cybersecurity industry and establish it as a credible global cybersecurity product company. You’ll own how Innvikta positions itself, how enterprise buyers discover us, and what they see when they evaluate our products.
This is a hands-on role for someone who can set the strategy, write a strong campaign brief, develop a customer story, and get a campaign out the door. You’ll work closely with leadership, product, and sales to reach CISOs, security awareness leaders, IT and risk teams, and channel partners. Paid campaigns can amplify your work, and we expect you to build channels that generate visibility and demand organically.
What you’ll own
Brand positioning and messaging. Define how Innvikta stands out in cybersecurity awareness and human risk management. Develop messaging by buyer and market, and carry it consistently across the website, pitch decks, demos, product videos, and partner materials.
Product marketing and launches. Translate features into outcomes that matter to enterprise buyers. Lead go-to-market campaigns for new capabilities and use cases, and equip sales with product briefs, buyer guides, competitive comparisons, and demo narratives.
Organic growth and industry visibility. Build an audience through LinkedIn, search, webinars, newsletters, and cybersecurity communities. Develop original campaign ideas, such as live experiences that let security leaders try Innvikta Arcade firsthand.
PR and thought leadership. Build relationships with cybersecurity publications, event organizers, and industry communities. Pitch contributed articles, secure speaking opportunities, and help Innvikta’s leadership develop a recognizable point of view on security awareness.
Customer proof and enterprise credibility. Turn customer implementations into case studies, testimonials, and reference stories. Work with product and security teams to present verified outcomes, product capabilities, and security or compliance information clearly and accurately.
Partner marketing. Build campaigns and co-branded materials with distributors, resellers, and cybersecurity partners. Help them explain where Innvikta fits, who it serves, and how to sell it.
Measurement. Track reach among target accounts, earned coverage, qualified demo requests, and marketing-sourced or influenced pipeline. Use the results to decide where to invest next.
What you’ll bring
Experience owning B2B marketing programs for a cybersecurity, enterprise SaaS, or IT product company. Direct experience marketing to security leaders is preferred.
A portfolio of campaigns that earned attention or generated demand through organic content, PR, partnerships, events, or communities.
Strong product positioning, competitive research, and writing skills. You can explain a technical product to a CISO and make its business case clear to other decision-makers.
Experience creating enterprise sales materials and customer case studies, with the judgment to substantiate claims before publishing them.
The ability to set a high creative standard, brief designers and agencies, and keep the brand consistent across channels.
Comfort using CRM and analytics tools to connect campaign activity with qualified opportunities and pipeline.
The ability to work independently and collaborate with product, sales, customers, and partners to ship work.
Good to have
Familiarity with security awareness, phishing simulations, human risk management, or how enterprise security teams evaluate vendors.
Experience launching a B2B technology product in multiple markets or building a partner marketing program.
Existing relationships with cybersecurity media, industry associations, event organizers, or channel partners.
What success looks like
In your first 90 days, you’ll sharpen Innvikta’s positioning, bring its core website and sales materials into line with that positioning, and launch an organic campaign for a defined enterprise audience. Over time, success means more visibility in the cybersecurity industry, stronger customer proof, and a measurable contribution to qualified demo requests and pipeline.

Skills
CRM, Risk Management

Experience
5+ yrs

Work arrangement
No