Head of App Marketing: iOS & Android

About the role
Think Decor is an AI interior design app that helps people visualise changes to paint, flooring, furniture and décor using a photo of their room. We’re hiring a hands-on Head of App Marketing to own growth across iOS and Android. You’ll work directly with the founder to attract new users and turn more installs into paying customers.
Compensation
This is an equity-based role. We’ll discuss the proposed equity grant, vesting schedule and any cash compensation in the first conversation and confirm the agreed terms in writing before you start.
What you’ll own
Lead app acquisition across iOS and Android.
Improve the Apple App Store and Google Play listings by testing copy, screenshots and previews.
Run small-budget campaigns across creator partnerships, organic social and paid acquisition.
Develop campaign creative using room makeovers and short app demos.
Track cost per install and conversion to paid by platform and channel, then decide which campaigns to scale.
Work with the product team to improve onboarding and paid conversion.
What we’re looking for
Hands-on experience growing a consumer app across iOS and Android.
Experience with app store optimisation, mobile attribution and measuring post-install behaviour.
A track record of setting marketing strategy and running campaigns with a limited budget.
Experience in home décor, lifestyle apps or consumer subscriptions is a plus.
Explore Think Decor
iOS — https://apps.apple.com/gb/app/think-decor-design-your-space/id6761651756
Android — https://play.google.com/store/apps/details?id=com.thinkdecor

Skills
Android, iOS

Experience
10+ yrs

Work arrangement
Yes