VP of User Growth Marketing

POSITION TITLE
VICE PRESIDENT OF USER GROWTH MARKETING
Position Overview
The Vice President of User Growth Marketing is responsible for developing and leading the company strategy for acquiring new users increasing user engagement and expanding the overall customer base The position focuses on identifying growth opportunities improving marketing effectiveness and building scalable acquisition strategies that support the companys long term business objectives
This executive will oversee growth marketing initiatives across multiple channels and user segments while working closely with product management analytics sales and customer experience teams The role requires a leader who can combine market understanding user behavior analysis and commercial judgment to turn growth opportunities into sustainable business results
Key Responsibilities
Develop and lead the company user growth marketing strategy in alignment with business priorities and long term expansion objectives
Identify new user acquisition opportunities through market research audience analysis and evaluation of emerging marketing channels
Establish growth objectives and measurable acquisition targets across relevant user segments and marketing activities
Oversee the development of integrated marketing campaigns designed to attract qualified users and increase market reach
Evaluate user acquisition costs conversion rates retention patterns and campaign effectiveness to improve marketing investment decisions
Develop audience segmentation strategies that address different user needs motivations and engagement behaviors
Work with product teams to identify opportunities for improving user onboarding activation and early stage engagement
Lead the development of referral initiatives user advocacy programs and other strategies that encourage organic growth
Assess the effectiveness of paid media organic marketing partnerships and other acquisition channels
Establish consistent processes for testing marketing messages audience approaches campaign formats and growth initiatives
Use customer insights and behavioral data to identify barriers to user acquisition and recommend practical solutions
Coordinate with brand and communications teams to maintain consistent positioning across user acquisition campaigns
Develop growth forecasts marketing budgets and resource plans based on acquisition opportunities and expected business outcomes
Monitor competitive activity and market developments to identify changes in user expectations and emerging growth opportunities
Establish reporting practices that provide executive leadership with clear visibility into user growth performance and marketing effectiveness
Guide the optimization of marketing resources to improve acquisition efficiency and support sustainable growth
Leadership and Organizational Development
Build and lead a growth marketing organization with clear functional responsibilities and measurable performance expectations
Recruit develop and retain marketing professionals with expertise in acquisition audience strategy campaign management and growth analytics
Establish management standards that encourage accountability experimentation and continuous improvement across marketing teams
Coach marketing leaders in developing campaign strategies evaluating performance and making informed resource allocation decisions
Create collaboration practices between marketing product analytics and customer experience departments
Develop internal capabilities in user research campaign measurement audience segmentation and marketing experimentation
Identify emerging leadership talent and establish development opportunities for employees with strong growth marketing capabilities
Promote a results oriented culture that balances short term acquisition objectives with long term user value and retention
Professional Experience and Qualifications
Minimum of 15 years of progressive experience in growth marketing user acquisition digital marketing or related commercial functions
At least 5 to 7 years of experience in senior management or executive leadership with responsibility for marketing teams budgets or growth initiatives
Demonstrated experience developing and executing user acquisition strategies across multiple marketing channels
Strong understanding of audience segmentation conversion optimization customer acquisition economics and user lifecycle development
Experience managing marketing budgets evaluating channel performance and improving the efficiency of acquisition investments
Ability to interpret marketing analytics and translate user behavior insights into practical growth strategies
Experience collaborating with product management analytics and customer experience teams to improve user activation and engagement
Knowledge of digital marketing platforms campaign measurement methods marketing automation and experimentation practices
Bachelors degree in Marketing Business Administration Communications or a related discipline preferred
Excellent strategic planning analytical communication and organizational leadership capabilities
Leadership Capabilities
Growth Strategy Leadership
Ability to identify scalable acquisition opportunities and establish marketing strategies that support sustainable user base expansion
Commercial Judgment
Capability to evaluate acquisition costs user value marketing investment and business growth potential when setting priorities
Analytical Decision Making
Ability to interpret performance data recognize meaningful trends and make informed decisions about campaign direction and resource allocation
Cross Functional Leadership
Confidence working with product analytics brand and customer experience leaders to coordinate initiatives across the user lifecycle
Marketing Innovation
Ability to encourage experimentation evaluate emerging channels and introduce practical approaches to improve acquisition effectiveness
Core Competencies
User Acquisition Strategy
Growth Marketing Management
Audience Segmentation
Digital Campaign Development
Conversion Optimization
Marketing Analytics
Customer Lifecycle Strategy
Marketing Budget Management
Performance Measurement
User Engagement Development
Market Research
Cross Functional Collaboration
Strategic Planning
Team Leadership
Location and Work Arrangement
This position is based in the United States with the specific work location determined by company requirements and organizational needs
The role may operate under an on site hybrid or remote arrangement depending on the companys operational structure
Regular collaboration with executive leadership and marketing product analytics and customer experience teams is expected
Compensation and Benefits
The compensation package will be competitive and aligned with the candidates executive experience leadership background and overall qualifications
Additional performance based incentives may be available in accordance with company policy and individual contribution
Eligible benefits may include health insurance retirement savings programs paid time off and other executive level benefits

Skills
Product Management, Digital Marketing, Onboarding

Experience
15+ yrs

Work arrangement
Yes