Digital Marketing Specialist

Company Description HAIR RAP BY YOYO is a trendsetting salon brand that reflects the creative spirit and high standards of its founder, YoYo, a highly reputed name in the hair industry. Built from the ground up through years of learning with leading academies and international salons, the brand is known for imaginative, client-focused services and a memorable salon experience. After professional experience in India and London, YoYo established Hair Rap By YoYo in 2022, continuing to refine holistic hairdressing methods and artistic techniques. The salon attracts a loyal clientele who value its innovative approach and consistently share positive experiences with their networks. HAIR RAP BY YOYO is committed to growth, learning, and elevating industry standards through creativity and dedication.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Ahmedabad. This role is responsible for planning, executing, and optimizing digital marketing campaigns to grow brand awareness and drive customer engagement for HAIR RAP BY YOYO. Day-to-day tasks include managing social media channels, creating and scheduling content, running paid and organic online marketing campaigns, and monitoring web and social media analytics to improve performance. The specialist will collaborate with the salon team to promote services, offers, and events, maintain a consistent brand voice, and ensure the online presence reflects the salon’s creative identity. The role also involves preparing regular performance reports and suggesting data-driven improvements to digital strategies.
Qualifications
Candidates should possess strong Social Media Marketing skills, including content planning, community engagement, and platform management.
Candidates should possess core Digital Marketing and Online Marketing skills, such as campaign setup, SEO/SEM basics, and email or influencer marketing.
Candidates should possess Web Analytics skills, including the ability to use tools like Google Analytics, social media insights, and reporting dashboards.
Candidates should possess effective Communication skills, with the ability to write clear, engaging copy and collaborate with creative and salon teams.
Additional beneficial qualifications include experience in beauty, fashion, or lifestyle brands; familiarity with design tools (e.g., Canva, Adobe Creative Suite); and a demonstrated ability to manage multiple campaigns simultaneously.
A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
Proactive mindset, attention to detail, and willingness to learn and adapt to evolving digital trends.
HAIR RAP BY YOYO
9737504504
[email protected]

Skills
Digital Marketing

Work arrangement
No