Director of Social Media

Director of Social Media · Remote (US) · 1099 independent contractor (full-time hours) · $12,000–$23,000 USD/month ($144K–$276K/year)
How pay is set: your rate depends on your track record and the growth you drive for our clients. The top of the range is for someone who has scaled multiple real people on camera to large audiences and can prove it.
About Brand Operator
Brand Operator builds personal brands for sales leaders and deploys custom systems that help them scale. We script, edit, and publish short-form content that turns sales leaders into the face of their market, then build the backend (funnels, calendars, lead tracking, DM automation) that handles the volume. Our clients have used this to recruit entire teams and grow to millions in monthly production. We're a fully remote team, headquartered in Miami.
The role
You'll own content performance for our roster of sales leaders who post short-form video on Instagram and TikTok. When a client's videos stall, you find out why (the idea, the hook, or the person's delivery on camera) and you fix it. You'll run weekly 1:1 coaching calls, set separate strategies for Instagram and TikTok, and direct our scriptwriter and editing team so every client ships content that grows.
What success looks like in your first 90 days
Every client has a separate Instagram and TikTok plan that you own
Clients who were stiff on camera now deliver naturally and confidently
New clients produce at least 5 videos over 50,000 views in their first month
The scriptwriter and editors work from your direction on hooks and ideas
What you'll do
Diagnose underperforming videos fast: idea, hook, pacing, tonality, on-camera delivery
Coach clients on camera until they go from stiff and scripted to natural and confident
Build platform-specific Instagram and TikTok strategies and adapt when the algorithms change
Find winning formats and adapt them to each client's niche, with no overlap between clients
Track every client's growth weekly and own the numbers
Must-haves (non-negotiable)
You've personally scaled a real person's brand, your own or a client's, who talks to camera. Fan pages, meme pages, reposted clips and company brand pages don't count.
Big, provable numbers: at least one face-on-camera account you grew past 500,000 followers. Growing an account from 2K to 20K is not what we're looking for.
3+ years in short-form strategy, including 2+ years leading creators, editors or strategists
Native-level English and a strong presence on calls and on camera
Based in the US and available during US Eastern business hours
How we hire
The interview includes a live test: we show you a real client video that is underperforming, and you tell us why
The top two candidates do a paid 2-week trial
To apply: put the accounts you grew at the top of your resume, with handles, start and end follower counts, and dates. Applications without numbers won't be reviewed.

Experience
2+ yrs

Work arrangement
Yes