Account Manager – Brand Strategy, Digital & E-commerce

Company: Sociapa
Industry: Creative, Digital & Integrated Marketing Agency
Experience: 5–8 Years (Agency Experience Mandatory)
Preferred Industry Exposure: FMCG, Food & Beverage, Lifestyle, Consumer Goods & D2C Brands
Location: Noida / Delhi NCR
Employment Type: Full-Time
About the Role
Sociapa is looking for a dynamic, strategically driven Group Account Manager – Brand Strategy, Digital & E-commerce who can lead client relationships, drive brand communication strategies, and manage integrated digital marketing initiatives.
The ideal candidate should have strong experience in a creative or digital agency, with a proven track record of managing FMCG and lifestyle brands across social media, digital campaigns, D2C websites, and e-commerce marketplaces.
We are looking for a strategic brand partner, not just an account servicing professional — someone who understands business objectives, proactively identifies growth opportunities, leads creative thinking, and ensures effective execution across digital platforms.
Key Responsibilities1. Client Relationship & Account Management
Act as the primary point of contact for key client accounts.
Build strong relationships with clients and understand their business objectives, challenges, and growth opportunities.
Lead client meetings, strategic discussions, campaign presentations, and performance reviews.
Manage client expectations, timelines, deliverables, and overall account satisfaction.
Proactively recommend innovative marketing ideas rather than simply executing client briefs.
Identify opportunities for account growth, cross-selling, and additional business.
2. Brand Strategy & Integrated Communication
Develop and lead annual, quarterly, and monthly brand communication strategies.
Translate business objectives into actionable digital marketing and creative communication plans.
Drive brand positioning, consumer engagement, product campaigns, and integrated brand-building initiatives.
Lead creative brainstorming sessions and work closely with strategy, copywriting, design, and media teams.
Develop campaign briefs, communication calendars, content pillars, and go-to-market strategies.
Ensure brand consistency across social media, digital advertising, websites, and e-commerce channels.
Conduct competitor analysis, consumer research, and category benchmarking.
3. Digital Marketing & Social Media Leadership
Oversee social media strategies, content calendars, and digital campaign execution.
Develop platform-specific communication approaches for Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
Work closely with performance marketing teams on campaign objectives, media planning, and optimisation.
Monitor brand engagement, reach, impressions, traffic, and campaign effectiveness.
Identify opportunities for organic growth, influencer marketing, and consumer engagement.
Present monthly performance reviews with insights, recommendations, and clear action plans.
4. D2C Website Management & Growth
Lead strategic planning and ongoing management of D2C websites for FMCG and consumer brands.
Oversee product listings, content updates, promotional banners, landing pages, and merchandising.
Coordinate with development, design, content, and performance marketing teams to ensure seamless website operations.
Understand the customer journey, conversion funnels, user experience, and website performance.
Drive initiatives to improve website traffic, conversion rates, average order value, and repeat purchases.
Monitor website analytics, sales performance, and campaign effectiveness.
Experience with platforms such as Shopify, WooCommerce, or similar D2C solutions is preferred.
5. E-commerce Marketplace Management
Oversee brand presence and marketing communication across platforms such as Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, and other relevant marketplaces.
Coordinate product catalogue management, listings, brand stores, promotional campaigns, and marketplace creatives.
Work with marketplace operations and performance marketing teams to improve product visibility, traffic, and conversions.
Understand marketplace advertising, retail media, sponsored listings, and promotional planning.
Ensure consistency in product communication, brand identity, and campaign messaging across marketplaces.
Analyse marketplace performance and identify opportunities for revenue growth.
6. Creative & Campaign Leadership
Lead creative briefs and ensure campaigns align with brand objectives and consumer insights.
Evaluate creative concepts, copy, visual communication, and campaign storytelling.
Guide internal teams to deliver high-quality, innovative, and strategically relevant creative output.
Manage product launches, festive campaigns, tactical promotions, and integrated brand initiatives.
Ensure campaigns are not limited to routine execution but contribute meaningfully to brand growth.
7. Team Leadership & Project Management
Lead and mentor client servicing executives and account management teams.
Coordinate with creative, strategy, media, technology, and e-commerce teams.
Establish clear timelines, ownership, quality standards, and accountability.
Ensure timely delivery of campaigns, presentations, reports, and client commitments.
Manage multiple accounts and priorities without compromising execution quality.
Required Skills & Qualifications
5–8 years of experience in a creative, digital, or integrated advertising agency.
Proven experience independently handling FMCG, food & beverage, lifestyle, or D2C brands.
Strong understanding of brand strategy, integrated communication, and digital marketing.
Hands-on exposure to D2C website management and e-commerce marketplace operations.
Experience in campaign planning, creative briefing, and strategic presentations.
Knowledge of social media analytics, digital performance metrics, and consumer engagement.
Familiarity with Google Analytics 4, Meta Ads Manager, Shopify, and marketplace dashboards.
Strong client presentation, communication, negotiation, and stakeholder management skills.
Ability to lead cross-functional teams and manage multiple brand accounts.
Commercial understanding of campaign budgets, account profitability, and business growth.
Key Performance Indicators (KPIs)
Client satisfaction, retention, and account growth.
Quality and effectiveness of brand communication strategies.
Timely execution of campaigns and agreed deliverables.
Social media engagement, audience growth, and campaign performance.
D2C website traffic, conversion rate, and revenue growth.
E-commerce marketplace visibility, campaign efficiency, and sales performance.
Team productivity, creative quality, and operational efficiency.
Ideal Candidate Profile
We are looking for someone who:
Thinks like a brand strategist.
Manages relationships like a business partner.
Understands digital platforms like a marketer.
Approaches D2C and e-commerce with a growth mindset.
Leads creative teams with clarity and accountability.
The candidate should be capable of independently managing a brand's digital ecosystem — from communication strategy and social media campaigns to D2C website growth and e-commerce marketplace coordination.
How to Apply
Interested candidates can share their updated CV at [email protected] | [email protected] | [email protected]
Subject: Application – Group Account Manager | Brand Strategy & E-commerce
Candidates should include details of FMCG/D2C brands handled, campaign experience, and measurable business results.
Join Sociapa and help build brands through strategy, creativity, digital innovation, and commerce-led growth.

Skills
Project Management, Digital Marketing, Google Analytics, Copywriting, Performance Marketing, Account Management, Negotiation

Experience
5-8 yrs

Work arrangement
Hybrid