Area Sales Executive

Job Description
Function: Sales
Educational Qualification: MBA / Post Graduate
Experience: 2 to 6 years
Desired Competencies
Functional Competencies
ACD / Emerging Channel Experience
Key Responsibilities
Achieve Monthly/Annual Sales Objective
Develop Annual / Quarterly / Monthly Growth Plan and Operational Plan for National Chains
Monthly Objective Setting & creating Annual Business Plan for Key Accounts.
Tracking and Review of Performance
Support and Intervention to ensure smooth deliverables
Align plans with ACD - Head and Regional Teams
Channel Development
Supporting ACD - Head in planning & strategizing the Expansion & Extraction agendas for the year.
Closing TOT's, Negotiating price, Ensuring Sku /Brand readiness, Laying the pipeline for future business.
Ensure Creating of an Annual Business plan with Key customers. Review and track performance
IdentifY New Channel Opportunities & growth segments within accounts and execute engagement activities
Relationship Building
Trade Marketing
Device & Execute GTM Plans for New Launches, Restages & priority Sku's.
Ensure profitability by driving sales of Priority Sku's.
Ensure ECOs of brands, width and depth relevant to each sub channel
Devising & Executing best in class VI, execution of consumer promotions, customer engagement activities.
Sales Development
Rolling out Rewards & recognition initiatives for the channel
Regular performance tracking and feedback
Devising & timely roll out of Sales support Energizers to improve Sales.
Operate TOT Budgets & System Adherence
Plan and budget for TOT spends
Ensure spends are within set budgets
Ensure compliance of sales, commercial and planning systems and processes
Ensure compliance of financial hygiene
MI, Tracking and Reporting
Track and report competition activities
Track and report new business opportunities / activation opportunities
Key Result Area
Achieve Monthly Sales Objectives for Core Chains
Business Development through Intern Management, New Account Activation, New Product Launch and ensure to tap regional or seasonal opportunities
Ensure best in class Point of Sale execution
Ensure Customer Management through TOTs signing, adherence and wiring
Drive brand objectives at account / sub channel / channel level
Plan & Execute new products GTM’s as per plan
Responsible for execution of Customer & Consumer Promotion /Engagement Activities
Work in a matrix structure and align ACD - Head on quarterly and monthly ACD plans
Liaison with Regional and National Commercial, Planning and HR support functions to ensure functional hygiene for team

Skills
Business Development

Experience
2-6 yrs

Work arrangement
No