Senior Manager, Digital M&A Strategy

The Role
ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing -- where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.
ServiceNow launches new products constantly and acquires strategic companies regularly. This role owns two pillars: establishing how product launches reach buyers across our digital ecosystem, and building the playbook for integrating acquired companies' digital presence.
You write the strategy and requirements that guide how Product Marketing, UX, Engineering and M&A teams execute. You sit between product, marketing, and technology—translating strategic decisions into clear direction. You build organizational muscle around launch and integration discipline through frameworks and playbooks.
Key Responsibilities
M&A Digital Integration (80%)
The role is foundational — the playbooks, governance, and operating rhythms you build become how ServiceNow integrates every company it buys.
Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem
Partner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate what you find
Develop the digital strategy for post-acquisition (login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, site presence)
Create decision frameworks for integration trade-offs: Which assets stay separate? Which consolidate? How do we migrate customers without friction?
Establish integration priorities and sequencing with M&A, Product, and Legal teams
Partner on marketing technology decisions—consolidating lead management, CRM integration, analytics stacks
Create clarity in terms of sequencing, priorities, trade-offs, and the escalations that keep workstreams unblocked
Write requirements and direct Product Managers and teams responsible for execution
Launches (20%)
Define horizontal launch strategy—transform how we showcase launches across our digital ecosystem, establishing what gets featured, how it's presented, and what doesn't make the cut
Create reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycle
Define decision criteria for launch prominence and content refresh sequencing
Guide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journey
Use analytics and engagement metrics to validate strategy and refine execution
Required Qualifications
7+ years of experience in product management, consulting, product strategy, or digital experience strategy (Consulting backgrounds are welcome with a subsequent operating role)
Track record of M&A integration experience with ownership of integrations -- you built the plan (for consolidation decisions, product integrations, technical trade-offs), ran the cadence, and held stakeholders accountable
Strong operational judgment and ability to move between strategy and execution
Experience with product launches and leading major digital initiatives from strategy through execution
Strong stakeholder management—ability to influence senior leaders and drive alignment across product, marketing, and engineering
Comfortable managing multiple concurrent integrations and launches at different stages
Data-driven approach to strategy validation using analytics, research, and metrics
Technical literacy—comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offs
Preferred Qualifications
UX experience or design sensibility
Experience applying AI tools to work
Experience leading digital transformation or rebranding initiatives
Familiarity with marketing technology stacks and lead management systems
For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Employment type
Full-time

Work arrangement
Yes