Brand Manager

The Marketing team works closely with multiple business lines at Tata 1mg to drive brand and category/service salience, customer acquisition, retention, and overall business growth. The team operates across multiple verticals including Brand, Performance & Digital, CRM, Creative, Social, and Partnerships.
Responsibilities:
Act as the marketing partner for Tata 1mg's Speciality Pharma business, helping drive awareness, adoption and growth for the portfolio.
Build marketing plans for priority therapy areas/portfolios, with a clear focus on awareness, education, consideration and conversion.
Develop a strong understanding of the customer journey across speciality medicines, including barriers to discovery, trust, access and repeat usage.
Lead GTM strategy and execution across channels including platform, CRM, social, performance marketing and offline, wherever required.
Collaborate with cross-functional teams including business, design, content, performance, CRM, product and analytics to bring campaigns and interventions to life.
Track performance using defined success metrics and drive continuous optimisation through post-campaign learnings and business feedback.
Requirements:
3-5 years of experience in brand building, category marketing or growth marketing
Strong ownership mindset with comfort in driving initiatives end-to-end.
Ability to work across multiple portfolios, shifting priorities and fast-paced timelines.
Strong balance of creative thinking and analytical rigour.
Ability to translate business priorities and customer insights into clear marketing plans.
Structured problem-solving and strong stakeholder management skills.

Experience
3-5 yrs