Executive Creative Director - Copy & Strategy

We are looking for a strong creative leader and strategic thinker who can crack complex briefs into sharp, original creative ideas and platforms. This role demands someone who doesn't just respond to briefs but interrogates them, reframes them, and elevates them into work that is culturally powerful and business effective. The NCD - Copy and Strategy will own the thinking, narrative, and strategic spine of the work, guiding teams with clarity and conviction. A deep understanding of human psychology, socio-economic behavior, and Indian cultural nuance is essential to create ideas that truly connect, influence, and endure.
Responsibilities:
Own and crack client briefs end-to-end, converting business problems into powerful creative ideas, narratives, and strategic platforms.
Lead the strategic and creative response to briefs, not just execution, by asking the right questions and defining the core insight.
Set a clear creative and strategic vision for brands and campaigns, and ensure it is consistently carried through all outputs.
Drive and lead high-impact brainstorming sessions, pushing teams beyond the obvious to arrive at bold, distinctive ideas.
Use consumer insights, cultural understanding, data, and intuition to shape thinking and unlock creative solutions.
Partner closely with account leadership to influence client conversations, manage expectations, and guide strategic direction.
Collaborate with production, digital, and media teams to ensure ideas are realistic, scalable, and delivered with excellence.
Pitch, defend, and sell ideas and strategies with confidence, logic, and creative authority.
Provide strong creative leadership, mentoring teams, raising the quality of thinking and writing, and setting non-negotiable standards.
Be the final guardian of strategy, copy, and narrative quality across key pieces of work.
Requirements:
Bachelor's degree in Marketing, Advertising, Communications, or a related field (post-graduate qualification preferred).
12+ years of experience in creative strategy, brand planning, or senior copy leadership within an agency environment.
A proven ability to crack briefs into sharp, insight-led creative ideas that deliver against both brand and business objectives.
Strong strategic and analytical thinking, with the ability to convert data into human truths and compelling narratives.
Exceptional copywriting, storytelling, and conceptual thinking skills.
Confident leadership style with experience managing and inspiring multidisciplinary teams.
Excellent presentation and persuasion skills, especially in high-stakes client environments.
Strong understanding of Indian culture, audiences, and evolving socio-economic contexts.
Working knowledge of MS Office, social & digital analytics platforms, ChatGPT, and other AI-assisted creative tools.

Experience
12-15 yrs