Senior Marketing Manager, AI Products

We are looking for a Senior Manager of Product Marketing to lead go-to-market for one of our core AI products. This person will own the product marketing strategy end-to-end, while also playing a broader full-stack marketing role across positioning, messaging, content, campaigns, demand generation, sales enablement, and other key marketing initiatives. This is a hands-on role for someone who can think strategically, execute independently, and thrive in a fast-paced, startup-like environment.
This is a hybrid position based in our Brooklyn, New York office, requiring employees to work 2 to 3 days per week from office. #LI-RS1
8 + years of B2B SaaS marketing experience, with meaningful time in product marketing
Experience across both enterprise and SMB/mid-market motions, comfortable adapting messaging and GTM approach by segment
Experience marketing agentic tools
Strong understanding of how AI products are positioned, differentiated, and purchased in enterprise environments
A builder's mentality, comfortable with ambiguity, fast iteration, and wearing multiple hats
Exceptional storytelling, content creation and communication skills, with the ability to translate complex AI product capabilities into clear, compelling messaging and market narratives
Experience working directly with leadership in a fast-moving environment company
Bias toward action and hustle over process-heavy execution
Salary range and description:
Min $170,000 - Max 210,000 USD per year plus a 15% annual bonus target
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target and an equity component is included in the compensation package.
Our Commitments: Icertis is committed to:
Icertians (employees) and their family's physical, mental and financial health and wellbeing
Turbocharging Icertians careers
Making a social and environmental impact in our communities
Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
Generous holidays including the 4th of July week off – paid
Free professional and leadership coaching
Annual personal development allowance
What we offer:
Robust medical (physical & mental vision and dental benefits
Employee assistance program (EAP)
Equity (RSUs) and shared ownership in the company
Generous 401K match
Flexible work environment
Paid maternity and paternity leave
Generous holiday and PTO program
CaaS (coaching as a service)
Annual personal development allowance
7 Days for Humanity – 7 paid volunteer days annually
Global and regional DEIB steering committees, employee resource groups (ERGs)
Global DEIB training programs and guest speakers throughout the year
Own product marketing strategy and execution for a flagship AI product, including positioning, messaging, launches, competitive intelligence, and sales enablement
Act as the primary product evangelist, both internally and externally, building narrative and market awareness for the product
Partner closely with product leadership to shape go-to-market strategy with speed and agility
Collaborate across all marketing functions (demand gen, content, brand, events, comms) to ensure cohesive execution beyond core PMM deliverables
Build sales enablement assets, battlecards, and competitive positioning to support the sales org
Drive analyst and industry engagement where relevant to the product narrative
Bring a "full-stack marketer" mindset, willing to jump into adjacent marketing work as needed rather than staying siloed to PMM alone

Work arrangement
No