Assistant Brand Manager - UPro Home Care

About Unilever
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.
About UPro Homecare Professional
With the gTO of 30mE and double digit %CAGR after Covid recovery, Unilever Homecare Professional business is carrying the main mission of supporting operators to accelerate their beloved business in three main sectors: HORECA, SCO (School, Canteen, Office) and Laundry Services, whether it is a family-owned eatery, a five-star hotel or an industrial laundromat that cares for tons of clothes every day.
The portfolio consists of innovations across three homecare categories: FabClean, FabEn & Home&Hygiene, with the focus of developing outstanding dedicated innovations, while at the same time, taking care of the smooth operation of retail SKU portfolio.
Main Job Purpose:
Drive sustainable growth of Homecare Professional (UPro) and Surf Dishwash Retail by leading innovation, portfolio management, brand deployment, and demand creation initiatives. Champion operator, shopper, and consumer understanding to develop winning growth strategies, strengthen brand equity, and deliver market share and business growth across Professional and Retail channels.
What Will Your Main Responsibilities Be:
Lead growth and deployment strategies for Homecare Professional (UPro) and Surf Dishwash Retail, ensuring delivery of business and brand targets.
Partner with cross-functional teams to identify operator, shopper, and consumer insights, and translate them into innovation, renovation, and activation plans.
Drive UPro innovation agenda, including market understanding, innovation pipeline, 6P deployment, and business case development.
Manage Surf Dishwash portfolio growth through innovation, renovation, pack-price architecture, mix optimization, and distribution expansion.
Lead communication, activation, POSM, and sales engagement programs in close partnership with agencies, Media, and CBD teams.
Monitor business performance and initiative effectiveness, generating learnings and actions to accelerate growth.
Drive consumer and operator demand generation across online and offline channels.
Proactively feed local market needs into regional and global innovation projects.
Collaborate closely with Marketing, R&D, Finance, Supply Chain, Digital, and Sales teams to deliver category and brand plans.
Manage marketing budgets within agreed targets and ensure effective resource allocation.
Other tasks assigned by the line manager.
Experiences & Qualifications
WHAT YOU WILL NEED TO SUCCEED
3+ years experience in brand management preferably in FMCG
Good written and verbal English communication skills
Experience in Innovation development including identifying Issues & Opportunities, end-users trigger/barrier & proposing 6P mix.
Communication & trade channel deployment experience
Background in Financial partnering in Innovation P&L
Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.