Sr Business Strategy Specialist

Role Overview
We are seeking a Sr. Business Strategy Specialist to develop industry-specific content and support customer engagements in one or more industries (Telco, Healthcare, Retail, Public Sector). You'll partner with multiple internal teams including Sales, Marketing, Product, and Industry organizations to create compelling narratives, lead executive briefing development, and drive GTM materials that connect ServiceNow solutions to customer challenges.
This role requires an AI-first mindset - both in how you work and what you create. You’ll use AI tools to accelerate research and content development, while crafting narratives that position ServiceNow’s agentic AI capabilities as key differentiators in customer transformation narratives. You should be comfortable experimenting with generative AI and AI-powered workflows to enhance your productivity and output quality. Equally important, you’ll build the tooling — packaging your own workflows into agents and skills that scale to the wider team.
Key Responsibilities
This Business Strategy Specialist is responsible for six specific areas:
Strategic Content Development: Own the creation of industry-specific presentations, executive briefings, demo narratives, and thought leadership content (blogs, case studies, use cases). Translate ServiceNow solutions into industry-relevant business outcomes and AI-powered transformation messaging tailored to various buying centers
Customer Engagement Support: Prepare tailored presentations and briefing materials for customer meetings. Participate in select engagements to present industry insights and ServiceNow PoV. Capture and synthesize Voice of the Customer feedback to inform content strategy
Research & Market Intelligence: Research industry trends, buying center priorities, customer pain points, and competitive positioning. Leverage AI-powered tools for market research, competitive intelligence, and content generation. Analyze data from multiple sources to develop actionable insights
AI Agent & Skill Development (Build for Scale): Design, build, and maintain reusable AI skills and agents that productize how the team researches, generates, and ships GTM deliverables. Identify repeatable manual workflows and convert them into packaged, self-service tools that other teams can run without you. Instrument adoption, iterate on real usage, and enable colleagues so productivity gains compound across the organization rather than staying with one person.
Content & Knowledge Management: Maintain and update industry frameworks, solution repositories, and reusable content. Ensure version control, accuracy, and alignment with solution portfolios. Contribute to team knowledge bases and organized documentation
Cross-Functional Collaboration: Partner with Product, Marketing, Sales, and Industry teams to ensure content alignment. Equip multiple internal teams with enablement materials. Present ideas to project teams and occasionally across teams to share learnings and best practices.
To be successful in this role you have:
~ 5 years of experience in business analysis, strategic consulting, GTM strategy, or content strategy
Strong analytical and research skills with proven ability to gather stakeholder requirements, synthesize complex information, and develop insights that drive decision-making
Experience in client-facing or consulting roles with proven consultative skills, including stakeholder engagement, needs discovery, and tailoring solutions/content to different decision-makers
Demonstrated experience building, not just using, AI tooling — custom agents, skills, prompt systems, or automated workflows — with evidence that others adopted what you built. Fluent in integrating AI into daily work for research, content development, and workflow automation.
Knowledge of one or more target industries (Telco, Healthcare, Retail, Public Sector) including business challenges, operational requirements, and buying center priorities
Exceptional writing and storytelling skills with ability to create clear, compelling business content for executive audiences
Experience translating technical concepts into business language across various audiences and buying personas
Ability to work independently with minimal supervision while managing multiple projects simultaneously
Superior organizational skills with ability to effectively prioritize and collaborate across cross-functional teams
Preferred Qualifications
Experience with ServiceNow platform, enterprise software solutions, or workflow automation concepts
Strong PowerPoint/presentation design skills and experience creating executive-level content
Familiarity with design thinking, value selling methodologies, or solution selling approaches
FD21

Employment type
Full-time

Work arrangement
No