Lead - Partnerships CV & Tractor COE/Senior Lead - Partnerships CV & Tractor COE

Location Name: Pune Corporate Office - Weikfield
Job Purpose
Responsible to build/ implement capabilities, leverage analytics, execute new initiatives, trainings, customer campaigns and improve processes to achieve business objectives and support business growth across SME verticals
Duties And Responsibilities
COE planning and review
Scan the external environment (both domestic and international), identify best practices to conceptualize initiatives for developing capabilities emerging from the AOP/ LRP
Analyze data to check validity/feasibility of initiatives and justify the logic of concepts; Design initiatives and support their implementation
Present proposals on initiatives and capability building to senior management to receive feedback and approval as part of the AOP
Define parameters to track progress of projects/ initiatives every fortnight and address the roadblocks faced by team during project implementation
BIU and analytics
Ideate and identify opportunities to leverage analytics to achieve business priorities (like increasing the percentage share of direct business) and generate new business opportunities (new ways for customer acquisition, increase file size from existing customers)
Drive enrichment of internal data; Define and monitor the volume of new data to be acquired through various sources such as sites, vendors, etc. to enrich the internal database
Provide guidance on sourcing/mining of data (internally or externally), cleaning and distribution of databases
Provide inputs to build verification models and API to enrich and verify the data used to enhance decision making
Review the daily and weekly tracker to monitor the progress on projects and deliverables and resolve any issues faced
Process Management Office (PMO)
Conceptualize the design statements for solutions based on business requirement (identified in AOP/LRP) like bringing down costs, TAT etc.
Review the progress of process focused projects to improve process efficiency and effectiveness and provide guidance
Campaign management
Design campaigns such as SMS, chat bot campaigns to effectively reach to target customers and increase opportunities of direct and cross-sell
Evaluate the response rates of campaigns to determine campaign success and leverage learnings to improve future campaigns
Develop capability to bring in NLP bots in campaigns to gather and derive insights for business decision making
Partner management
Scan market to identify potential SME focused partners (just dial, Indiamart etc.); build and leverage the partnership to create more business opportunities
Develop surrogate models to identify alternate data sources for customer segmentation and identification of target customer groups (e.g. doctor with highest qualification without using their income)
ORM and customer service
Control and minimize risk exposure through review of key risk indicator breaches, mis-selling via customer service indicators, risk arising from attrition, etc., monitor deviations and provide feedback
Analyze customer complaints, present review deck to identify process changes required for reducing recurrence, resolving future complaints and simplifying processes for customers|7. L&D and employee engagement
Review the training calendar to check timeliness of trainings; Provide inputs on development of new product/process related trainings to build employee capability
Provide direction on adoption of tools and mechanisms to increase absorption of learnings and trainings (like apps for increasing employee engagement)
Team development
Participate in recruitment process to identify the right talent at senior positions within the function
Establish individual performance expectations and regularly review individual performance of the team
Identify and create development opportunities, training, induction sessions for team members to enhance functional knowledge
Design the non-monetary rewards and recognition programs for employees to keep them motivated
Key Decisions / Dimensions
Following Decisions Are Taken By The Role
Provide approval on expenses for campaigns (2-3 lacs)
Define the non-monetary rewards and recognition for employees (3-4 lacs)
Decision related to partner tie-ups and data vendor hiring
Major Challenges
Translating business problems into a data science/analytics problem statement and leveraging analytics to find solutions
Managing employees’ expectations and motivating the team, as COE team are enablers and not the front-line
Difficulty on quantifying the results and efforts to measure efficacy
Required Qualifications And Experience
Qualifications
Master’s in Business Management or equivalent ,CA
Work Experience
Minimum 15 years of work experience
Prior experience should be a combination of sales and a functional role in BFSI sector
Exposure to analytics, innovation and process design

Work arrangement
No