Marketing Manager - Associate

You’ll partner closely with the Product Marketing Lead to deliver the execution of go-to-market plans and partner with Product, Growth, Operations, and many other teams to translate customer insights into clear messaging, high-impact content, and measurable GTM and product activation plans. This is an ideal role for someone who’s analytical, a strong communicator, and eager to learn the full spectrum of product marketing within banking.
Curiosity, inquisitiveness, and agility are equally important. We’re looking for someone passionate about the customer experience, who would excel in a hyper-collaborative, fast-moving environment, able to challenge and be challenged in order to deliver the best product experience to a growing customer base.
Job Responsibilities
Help build and maintain product documentation/product one-pagers which include market and competitive analysis, research briefing, customer segmentation and messaging guidelines etc
Support feature and product launches, while maintaining alignment on timelines, internal enablement, asset briefing and creation, and cross functional coordination
Track performance of product, launches, campaigns and assets, including working with product or growth counterparts on experimentation or funnel optimisation
Keep deliverables on track with clear owners and timelines
Required Qualifications, Capabilities, and Skills
Bachelor’s degree, ideally in a marketing or communications related area
Experience in product marketing, growth marketing, product management, or relevant analytical/communications role
Strong stakeholder management, project management and organisational skills
Ability to translate complex ideas into digestible concepts
Experience with crafting GTM/launch plans
Analytical mindset: basic ability to interpret metrics, cohort data, customer segmentation, and campaign performance; basic proficiency with spreadsheets
Comfortable with and adaptable to change. We work in an innovative and fast-growth environment where products and processes evolve rapidly
Preferred Qualifications, Capabilities, and Skills
Experience in financial services or banking or related regulated industry
Exposure to a/b testing and experimentation frameworks
Experience working on a mobile app
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