Digital Marketing Manager

Job Requirements
About the Role
As a Digital Marketing Manager in the Marketing & Communication function, you will be responsible for managing the bank’s digital presence and client outreach. This includes building and executing digital marketing strategies, managing social media campaigns, and ensuring brand consistency across all digital touchpoints. You will play a key role in driving performance marketing, content creation, and stakeholder engagement to support the bank’s business goals.
Key Responsibilities
Primary Responsibilities
Implement communication strategies that reflect the bank’s corporate culture and business objectives.
Develop high-quality written and visual content for social media campaigns.
Build and maintain a strong social media presence across platforms.
Execute performance marketing strategies across all digital channels.
Act as the primary point of contact for performance marketing initiatives and represent the bank at relevant events.
Define and track growth metrics and dashboards; communicate actionable insights to stakeholders.
Analyze campaign data to assess effectiveness and optimize future strategies.
Respond to comments and interactions across social media accounts.
Collaborate with marketing and design teams to plan and develop website content, layout, and style.
Create, edit, and publish engaging content across digital platforms.
Manage content distribution to increase web traffic and engagement.
Oversee the implementation, tracking, and measurement of digital marketing campaigns.
Ensure all content is accurate, error-free, and aligned with brand guidelines.
Continuously assess campaign performance and implement improvements.
Build, test, and launch website enhancements to support marketing objectives.
Document web development processes for digital marketing initiatives.
Ensure brand compliance and consistency across all IDFC FIRST Bank offerings and media channels.
Manage online communities to ensure respectful and appropriate engagement.
Promote a fast-paced, value-driven culture to foster adaptability and growth.
Conduct training sessions for internal teams as needed.
Ensure effective customer communication across digital channels.
Capture and share best practices within the team.
Support the development of internal publications such as newsletters, announcements, and special projects.
Recommend process and policy improvements to enhance operational efficiency and customer service.
Collaborate with internal stakeholders to leverage synergies across the organization.
What We Are Looking For
Education
Graduation: Any discipline
Post-graduation: MBA (preferred)
Experience
2 to 5 years of experience in digital marketing, content strategy, or related fields.
Skills and Attributes
Strong understanding of digital marketing channels, tools, and performance metrics.
Proven experience in managing social media, content creation, and campaign execution.
Excellent communication, analytical, and project management skills.
Ability to collaborate across teams and manage multiple stakeholders.
Up-to-date with the latest trends and best practices in digital marketing and web technologies.
Strong sense of brand stewardship and attention to detail.

Work arrangement
No