Senior Marketing Technology Manager

Job Requirements
About the Role
IDFC FIRST Bank is seeking a skilled and experienced Senior Marketing Technology Manager to lead a team and own our central offer management platforms and personalization stack. As a proactive self-starter comfortable navigating enterprise ambiguity, you will drive the technology backend that powers real-time, personalized offers across both assisted channels (RMs, VRMs) and digital assets (Mobile App, Web banners).
Key Responsibilities
Primary Responsibilities
Platform & Portfolio Ownership: Lead the strategy, stability, and scaling of our centralized offer repository, backend offer engine, and dynamic digital banner delivery systems.
Team Leadership & Execution: Manage a team of MarTech professionals while maintaining a builder mindset—stepping in to get hands-on when needed.
Omnichannel Personalization: Ensure real-time, accurate offer delivery across RM/VRM platforms, website real estate, and the mobile banking app.
Cross-Functional Alignment: Partner with Marketing, Product, Engineering, and Analytics to translate campaign strategies into scalable backend architecture.
High-Agency Driving: Proactively spot platform bottlenecks, build operational workflows, and resolve complex issues independently in fast-moving, ambiguous environments.
What We Are Looking For
Education
Graduation: B.Com, B.Tech, or B.Sc.
Post-graduation: MBA or M.Tech.
Experience
7–9 years of relevant experience in MarTech, Technical Product Management, or Campaign Operations (BFSI/Fintech preferred).
Demonstrated experience managing offer engines, decisioning systems, or dynamic content delivery systems.
Proven self-starter mindset with the ability to create structure out of ambiguity and drive initiatives forward without explicit direction.
Strong technical understanding of APIs, backend-to-frontend integrations, and data flows.
Proven ability to lead and mentor a team while maintaining high individual ownership and speed of delivery.
Strong stakeholder management skills.
Skills and Attributes
Strong understanding of marketing technology ecosystems and digital campaign management.
Experience in system integration, especially with CRM and ERM platforms.
Proficiency in auditing and optimizing MarTech stacks.
Excellent collaboration and stakeholder management skills.
Strong analytical and problem-solving abilities.
Ability to stay current with industry trends and apply innovative solutions.

Work arrangement
No