Sales Development Representative

Company: Mu Sigma Inc.
Location: Bengaluru, India (On-site)
Experience: 2–3 Years
Function: Business Development / Sales
Employment Type: Full-Time
About Mu Sigma
Mu Sigma is one of world's largest pure-play data analytics and decision sciences company. We partner with Fortune 500 clients to institutionalize data-driven decision making across their organizations. Our proprietary frameworks — muAoPS, muPDNA, and the Enablers of Confidence help clients solve complex business problems at scale.
Role Overview
As a Sales Development Representative (SDR), you will be the first point of contact in Mu Sigma's growth engine. You will identify, engage, and qualify prospective clients — translating cold outreach into warm, high-quality pipeline for the Business Development team. This is a high-impact, high-visibility role for someone who thrives on building relationships and is excited by the intersection of analytics, technology, and enterprise sales.
Key Responsibilities
Pipeline Generation — Prospect and identify target accounts across industries (CPG, Retail, Healthcare, BFSI, Hi-Tech, etc) through research, LinkedIn, and intent data tools
Outbound Outreach — Execute multi-channel outreach (email, LinkedIn, etc) to engage decision-makers and economic buyers (C-suite, VPs, Directors)
Qualification — Conduct discovery conversations to qualify leads against ICP (Ideal Customer Profile) criteria
Collaboration — Work closely with Leadership Team to hand off qualified opportunities and support deal strategy
CRM Hygiene — Maintain accurate, up-to-date records of all activity, contacts, and pipeline stages in CRM (Salesforce / HubSpot)
Market Intelligence — Research and synthesize account-level insights (business priorities, pain points, org structure) to personalize outreach
Metrics Ownership — Own weekly/monthly targets for outreach volume, connect rates, qualified meetings, and pipeline contribution
What We're Looking For
Experience & Skills:
2–3 years of experience in B2B sales development, or business development — preferably in enterprise technology, analytics, or consulting
Demonstrated success in outbound prospecting and meeting generation
Strong written and verbal communication skills — able to craft compelling, concise outreach at the executive level
Familiarity with CRM tools (Salesforce, HubSpot) and sales engagement platforms (Outreach, Apollo)
Comfortable engaging senior stakeholders; confident in cold outreach and follow-up
Data-curious mindset — genuine interest in analytics, AI, and decision science
Traits We Value:
Hustle with structure — you hit your numbers and keep your pipeline clean
Intellectual curiosity — you read about clients' industries before reaching out
Resilience — you treat rejection as data, not defeat
Collaboration — you win with the team, not just for yourself
Ownership mindset — you don't wait to be told; you find the gap and fill it
Preferred Qualifications
Prior experience selling analytics, data engineering, AI/ML, or consulting services
Exposure to account-based marketing (ABM) or demand generation programs
MBA or equivalent business degree (preferred, not mandatory)
What You'll Gain
Front-row seat to enterprise analytics sales at a global scale
Direct mentorship from seasoned BD leaders and account executives
Exposure to Fortune 500 client conversations from day one
A clear, merit-based path to AE / BD Manager roles
Competitive compensation with performance-linked incentives

Work arrangement
No