Financial Product Management Senior Associate, Parent Experiences, Youth, Starter & Family Banking

Join the Youth, Family & Starter segment to help build experiences that empower parents to confidently manage their children’s financial lives. The team is focused on creating a trusted, intuitive Parent Control Center that helps parents understand what their kids are doing, know what actions to take next, and easily manage their children’s accounts as family needs evolve.
As a Financial Product Management Senior Associate, Parent Experiences on the Consumer Bank Youth, Family and Starter Financial Product team, you will lead the definition and delivery of this 0‑to‑1 experience—identifying customer and business problems, setting clear direction, and driving execution through close partnership with product, design, platforms and infrastructure, and digital channels teams. This role requires strong product judgment, deep collaboration with design, and comfort creating clarity and momentum in highly ambiguous problem spaces.
This role offers the opportunity to shape early-stage product strategy while actively driving execution, balancing innovation, customer experience, and performance outcomes within a regulated environment.
Job responsibilities
Drive end-to-end product thinking for the Parent Control Center, from problem definition through launch and continuous iteration.
Deeply understand parent needs, behaviors, and pain points, synthesizing qualitative and quantitative insights into clear product direction.
Define experience goals, principles, and requirements that are aligned to customer and business outcomes, guide teams through ambiguity, and inform prioritization decisions.
Analyze engagement and behavioral data to improve adoption and sustained usage.
Support structured test-and-learn initiatives to validate and scale effective solutions.
Partner with Product, Design, and Digital teams to create intuitive, trust-building experiences.
Define and track success metrics (engagement, adoption, NPS) and translate insights into action.
Balance tradeoffs across experience quality, speed, and regulatory considerations.
Ensure compliance by embedding controls into customer-facing experiences.
Influence cross-functional teams to drive execution and alignment.
Required qualifications
5+ years of experience in product management, customer experience, or strategy.
Experience owning business problems end-to-end from discovery through execution.
Strong ability to analyze customer behavior and engagement data.
Experience translating insights into product direction and roadmaps.
Strong structured problem-solving and ideation skills, with ability to balance strategic thinking with hands-on execution
Proven ability to partner with product and design teams to build thoughtful, user-centered digital experiences
Experience influencing cross‑functional partners and driving outcomes without formal authority.
Proven comfort operating in ambiguity and early‑stage problem spaces, with the ability to create focus and momentum.
Strong analytical and communication skills, with the ability to clearly articulate insights, tradeoffs, and recommendations.
Experience ensuring compliance within customer-facing journeys.