Digital Marketing Specialist

Job Title: AM - Digital (Performance) Marketing
Experience:
5-8 Years
Role Overview
We are looking for a data-driven Performance Marketing expert who will be responsible for planning, executing, and optimizing digital campaigns across multiple paid channels. The ideal candidate should have a strong analytical mindset and a passion for driving measurable growth through performance marketing.
Key Responsibilities
Develop and execute performance marketing strategies across paid channels such as Facebook Ads, Instagram Ads, and Search Engine Marketing (SEM).
Plan, launch, and optimize campaigns to achieve key business objectives including lead generation, conversions, and ROI improvement.
Monitor and analyse campaign performance using tools like Google Analytics and other marketing dashboards.
Generate regular reports on campaign performance, highlighting key metrics, insights, and actionable recommendations.
Collaborate with cross-functional teams (creative, product, analytics) to align marketing efforts with business goals.
Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies.
Stay updated with the latest trends, tools, and best practices in performance marketing and digital advertising.
Desired Candidate Profile
5-8 years of experience in Performance Marketing, Digital Marketing, or a related field.
MBA/PGDM from a premium institution.
Strong understanding of paid marketing channels including Facebook Ads, Instagram Ads, and SEM.
Hands-on experience with campaign management, optimization, and reporting.
Proficiency in analytics tools such as Google Analytics.
Good analytical, problem-solving, and communication skills.
Ability to work in a fast-paced, result-oriented environment.
Preferred Skills (Good to Have)
Experience with Google Ads and other paid platforms.
Familiarity with attribution models and conversion tracking.
Basic understanding of SEO and landing page optimization.

Work arrangement
No