Partner Marketing Associate

What you get to do in this role:
This is a rare early-career seat with real surface area. ServiceNow's ISV and Build ecosystem is where partners build products on top of our platform, and this role runs the marketing engine behind them: campaigns, launches, content, and the partner-facing toolkit that hundreds of ISVs use to bring their solutions to market with us. You will not be shadowing someone else's work. You will own programs end-to-end, with a clear line of sight to the pipeline they generate.
You will sit on a global team covering every partner, every region, and every product, which means you will learn the full go-to-market motion faster here than almost anywhere else in marketing. You will work directly with product marketing, partner managers, regional marketing teams in AMS, EMEA, and APAC, and the partners themselves. Ambition and curiosity matter more than a resume that already checks every box.
What you will do
Run demand generation programs with and through ISV partners: digital campaigns, content syndication, webinars, and joint events, including managing the MDF (market development funds) budget behind them
Own the marketing toolkit ISVs use to co-market with us, keeping Campaign Creator assets, playbooks, and enablement content current and actually usable
Support launch marketing for new ISV apps and integrations, from messaging inputs through in-market execution
Build the campaign and asset library that helps partners tell a joint story with ServiceNow
Track and report program performance: what ran, what it cost, what pipeline it produced, and what you would change next time
Activate ISVs who are not yet marketing with us, taking them through onboarding into the program
Manage Partner day to day with product marketing, partner managers, and regional marketing counterparts to keep programs aligned to what the field needs
Align co-marketing campaign roadmaps with product launches, regional priorities, and partner readiness through regular syncs with product marketing, regional teams, and the partner sales org
How you will grow
You will get direct exposure to senior leaders across marketing and the partner organization, hands-on ownership of budget and program outcomes, and a view of the full ServiceNow go-to-market motion. People who do this job well move into named-partner ownership, broader route-to-market roles, and/or deeper specialization in demand generation.
To be successful in this role you have:
Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
1 to 3 years of experience. Recent graduates and early-career marketers are strongly encouraged to apply. Internships, co-ops, and campus program experience count
Interest in technology partnerships, platforms, or ecosystems. You do not need to know what an ISV is on day one, but you should want to find out
Strong writing. Much of this work is explaining a joint value proposition clearly to a busy audience
Organized and self-directed. You will juggle several programs at once with partners in multiple time zones
Comfort with numbers and a willingness to learn the data. You will be asked what your programs produced, and you will want to know the answer
A bias toward action. This team moves quickly and rewards people who ship
An AI growth mindset—A willingness to utilize AI tools and resources to help drive efficiency and spend up time to market
For positions in this location, we offer a base pay of $81,600 - $118,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Employment type
Full-time

Work arrangement
Hybrid