Manager, Category Mktg Manager, Apparel

Description
About the Role
Amazon Fashion India is looking for a Manager, Category Marketing Manager to own traffic and customer lifecycle for GL Apparel — one of the largest and fastest-growing categories on the platform. This is a high-visibility, high-ownership role sitting at the intersection of strategy, data, and creative execution. You will lead a team to define how millions of customers discover, engage with, and buy fashion on Amazon.in.
If you thrive in ambiguity, move fast, and love building things from the ground up — this role is for you.
You will own traffic and customer growth for GL Apparel. You'll be responsible for bringing customers into the funnel, keeping them engaged, and converting intent into purchase — at scale. You will lead, mentor, and grow a team of category marketers- set clear goals, unblock execution, and build capability over time. This is a role for someone who is equally comfortable building a channel strategy and getting into the data to figure out why something isn't working.
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What You'll Do
Traffic & Channel Ownership
End-to-end traffic strategy for Apparel across paid and owned channels — Social, Search, Affiliates, Associates, and on-site merchandising
Build and execute multi-channel marketing plans with a clear acquisition and conversion logic
Work closely with central traffic teams as the category's advocate; influence channel investment and prioritization
Continuously optimize channel performance through in-depth analysis and test-and-learn experiments
Customer Lifecycle & Engagement
Develop strategies to acquire new-to-category and new-to-Amazon customers and move them through the purchase funnel
Use data and customer insights to design campaigns that drive activation, repeat purchase, and long-term retention
Lead high-impact event marketing (ARTs, Diwali, Republic Day) — from strategy to execution to post-event debrief
Creative & Merchandising
Plan and execute high-visibility media and merchandising campaigns that resonate with fashion customers across demographics
Own the category's style guidelines, merchandising calendar, and promotional framework
Partner with brands on coop packages and creative briefs that are on-brand for Amazon Fashion
Planning & Partnerships
Develop annual and quarterly marketing investment plans in partnership with Finance
Build innovative internal and external partnerships to drive organic visibility
Identify and reapply best practices from central teams and peer categories
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What We're Looking For
6–8 years of experience in category marketing, growth marketing, or brand management — preferably in fashion, lifestyle, or e-commerce
Strong analytical chops — comfortable working with traffic, conversion, and campaign data to generate insights and make decisions
Proven ability to manage large-scale campaigns end-to-end with multiple stakeholders
Sharp written communication — you can write a crisp campaign brief, a data-backed business review, and a compelling customer message
Bias for action and ownership — you don't wait to be told what to do
Experience working with paid media channels (Meta, Google, YouTube) and affiliate/associate programs is a plus
Basic Qualifications
5+ years of professional non-internship marketing experience
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross-functional teams
Experience communicating results to stakeholders
Experience guiding creative input, development and execution from concept to completion
Preferred Qualifications
Experience using SQL to pull data and metrics to deliver reports
Experience with basic HTML, website management and content management systems (CMS)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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Company - ASSPL - Karnataka
Job ID: A10528157

Work arrangement
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