Marketing Lead

Cloud202 | Marketing Lead | India
Location: India | Type: Full-Time | Experience: 5+ years
Cloud202 is an AWS Advanced Tier Services Partner building engineering-grade agentic AI for enterprise clients across the UK, EU, and GCC. We're looking for a hands-on Marketing Lead to build our marketing and demand-generation engine across international markets.
What you'll do
Own and execute Cloud202's marketing across content, digital, campaigns, social media, events, partnerships, and demand generation. You'll work closely with the BDR and sales teams to identify target markets and accounts, create campaigns that generate relevant leads, and turn Cloud202's AWS, AI, cloud, and engineering capabilities into compelling content and sales material. You'll also support brand building across the UK and wider European market.
What we're looking for
3+ years of hands-on B2B marketing experience
Experience in technology, SaaS, cloud, IT services, or consulting
Strong experience in demand generation and lead generation
Excellent written and verbal communication skills
Experience creating B2B content for LinkedIn, websites, email, and campaigns
Comfortable planning and executing campaigns from start to finish
Experience working closely with sales and BDR teams
Understanding of lead funnels, MQLs, conversion, and campaign performance
Strong organisation and ability to manage multiple marketing activities independently
Commercial mindset with a focus on generating measurable business outcomes
Curiosity and willingness to learn about AWS, AI, cloud, and technology
Nice to have
Previous experience working for an AWS Partner or within the AWS Partner ecosystem
Understanding of AWS Partner marketing, co-marketing, MDF, and AWS-led campaigns
Experience marketing cloud, AI, or professional services
ABM and account-based campaigns
Experience with ApolloAI, InstantallyAI , Google Analytics, LinkedIn Campaign Manager, or similar tools
Experience targeting UK/EU businesses
What success looks like
Success in this role means building a consistent flow of awareness, engagement, and qualified leads for Cloud202.
You'll be expected to:
Build and execute the marketing plan for UK/EU markets
Generate relevant inbound and campaign-driven leads
Support BDR outbound campaigns with target-account research and content
Build Cloud202's presence across LinkedIn and other relevant channels
Create strong case studies, thought leadership, and sales collateral
Run targeted campaigns around AWS, AI, cloud, and business transformation
Leverage AWS Partner opportunities and marketing programmes where relevant
Track marketing performance, lead quality, and conversion
Work closely with BDR and sales to improve the lead-to-opportunity funnel
Working at Cloud202
India-based, fully remote role with overlap with our UK team. You'll work closely with the BDR, Senior Sales, AWS, AI, and engineering teams and have real ownership of building Cloud202's marketing engine across international markets.

Work arrangement
No