Social Media Executive

Company: WhyNotTrips
Location: Noida, Sector 19 — On-site
Job Type: Full-time
Work Schedule: Monday to Saturday
Salary: Up to ₹25,000 per month
About WhyNotTrips
WhyNotTrips is a growing travel platform focused on making travel experiences easier to discover, explore, and book. We’re building a young, fast-moving team and are looking for people who enjoy taking ownership, experimenting with ideas, and growing with a startup.
About the Role
We’re looking for a Social Media Executive who can take ownership of WhyNotTrips’ social media presence and help us build a strong, engaging travel community.
You’ll be responsible for managing our Instagram and Facebook, planning and executing content, improving engagement, growing our audience, and continuously experimenting with new content formats and strategies.
This is a hands-on role. We’re looking for someone who doesn’t just schedule posts but understands what makes people stop scrolling, engage, share, and follow.
Key Responsibilities
Manage and grow WhyNotTrips’ Instagram and Facebook accounts.
Develop and maintain a monthly/weekly social media content calendar.
Plan content around travel trends, destinations, experiences, campaigns, and brand initiatives.
Create content ideas for Reels, posts, carousels, stories, and other social formats.
Coordinate with designers, video editors, creators, and internal teams to get content produced and published.
Write engaging captions, hooks, CTAs, and social media copy.
Research current Instagram and travel trends and identify opportunities for WhyNotTrips.
Monitor comments, messages, mentions, and overall audience engagement.
Develop strategies to increase followers, reach, engagement, and brand awareness organically.
Track social media performance and prepare regular reports on key metrics.
Analyze what content performs well and use those insights to improve future content.
Support social media campaigns, collaborations, creator/influencer activities, and promotional initiatives.
Stay updated with changes in social media algorithms, formats, and best practices.
What We’re Looking For
1–3 years of experience in social media management, content marketing, digital marketing, or a similar role.
Hands-on experience managing Instagram and Facebook for a brand, startup, agency, or business.
Strong understanding of Instagram content, Reels, Stories, engagement, and audience growth.
Good understanding of social media analytics and performance metrics.
Strong content sense — you should be able to identify what is likely to work on social media.
Good communication and copywriting skills.
Ability to independently plan, execute, and manage content.
Creative mindset with an interest in travel, lifestyle, and digital content.
Comfortable working in a fast-paced startup environment.
Proactive, responsible, and willing to take ownership of tasks.
Good to Have
Experience with travel, hospitality, lifestyle, or consumer brands.
Basic knowledge of tools such as Canva, CapCut, Meta Business Suite, or similar platforms.
Experience working with influencers, creators, or social media collaborations.
Basic understanding of paid social media campaigns.
Basic photography/video or short-form video editing skills.
What You’ll Get
Opportunity to take significant ownership of a growing travel brand’s social media.
Freedom to experiment with new content ideas and growth strategies.
Direct exposure to startup operations and marketing.
Opportunity to work closely with the founding/marketing team.
A fast-paced environment where your work can have a visible impact.
Who Should Apply?
This role is best suited for someone who is creative, driven, hands-on, and genuinely interested in building something from an early stage.
If you enjoy creating content, understanding social media trends, experimenting with ideas, and seeing your work directly contribute to a brand’s growth, we’d love to hear from you.
Work Location: Noida, Sector 19
Job Type: Full-time, On-site
Working Days: Monday to Saturday
Salary: Up to ₹25,000/month
To Apply: Please share your resume along with links to social media accounts, campaigns, or content you have previously managed (if available).

Work arrangement
No