Marketing Generalist

We are looking for a Marketing Generalist to drive marketing initiatives across content marketing, sales enablement, and event marketing. This role is ideal for someone who enjoys combining strategy with hands-on execution, from creating marketing assets and running cross-channel campaigns to supporting field and industry marketing initiatives. You will work closely with founders, internal teams, and external partners to execute end-to-end marketing initiatives that strengthen brand visibility, generate qualified leads, and support sales conversations.
The candidate will have responsibilities across the following functions:
Content Marketing:
Strategize and create high-quality content across blogs, FAQs, LinkedIn/WhatsApp campaigns, explainers, customer stories, and thought leadership initiatives.
Work closely with founders and internal teams to translate technical concepts into clear, engaging, and customer-focused communication.
Repurpose content across formats and channels to improve reach, engagement, and campaign effectiveness.
Apply SEO, AEO, and GEO best practices across content and website initiatives.
Sales Enablement:
Create and maintain collaterals, including brochures, one-pagers, presentations, and customer-facing communication materials.
Contribute to product marketing initiatives by helping position features, use cases, and customer value propositions through different assets.
Collaborate closely with sales and leadership teams to support customer conversations with relevant marketing materials.
Event Marketing Support:
Support planning and execution of expos, conferences, and industry events.
Coordinate with external vendors, agencies, and internal teams for event creatives, merchandise, and collaterals.
Manage pre-event outreach, communication, and post-event lead engagement activities.
Assist with on-ground event coordination, logistics, and execution when required.
Marketing Operations:
Manage website updates and content publishing activities.
Monitor website performance, campaign metrics, and analytics to optimise the strategy.
Requirements:
2-4 years of experience in marketing roles, preferably in B2B SaaS or startup environments.
Strong written and verbal communication skills with the ability to create clear and compelling content.
Experience across content marketing, campaign execution, and cross-functional marketing initiatives.
Ability to understand technical concepts and translate them into effective marketing communication.
Strong ownership mindset with the ability to independently strategize, prioritize, and execute.
Highly organized with strong attention to detail and execution quality.
Comfortable working in fast-paced startup environments with cross-functional collaboration.
Proficiency with AI tools and AI-assisted marketing workflows.
Exposure to enterprise or SMB sales environments and longer sales cycles.
Experience in field marketing or industry events.
Interest in supply chain, traceability, or regulated industry domains.
Excellent communication and content creation skills.
Strong ownership and structured execution mindset.
Curious to learn and simplify technical concepts and domains.
Proficiency with AI tools and AI-assisted marketing workflows.
Our Tool Stack:
Marketing and CRM: HubSpot, Apollo, Lusha, Mailerlite.
Design and Creative: Figma, Canva, Adobe Suite, Napkin AI, Runway.
Website and CMS: Webflow.
Analytics: Google Analytics (GA4), Google Search Console, Microsoft Clarity, SemRush.
AI and Productivity: Claude, Gemini, ChatGPT, Perplexity.
Access to AI tools and premium-tier subscriptions.

Experience
2-5 yrs