SEO & Digital Marketing Manager

We are looking for an experienced and results-driven SEO and Digital Marketing Manager with 7+ years of experience to lead and execute comprehensive digital marketing strategies. The candidate should have strong expertise in SEO, SEM, paid campaigns, social media marketing, content marketing, analytics, and lead generation.
Responsibilities:
Develop and implement effective SEO and Digital Marketing strategies to improve online visibility and business growth.
Manage On-Page, Off-Page, and Technical SEO activities.
Perform keyword research, competitor analysis, website audits, and backlink analysis.
Improve website rankings, organic traffic, conversions, and overall search performance.
Plan and manage Google Ads, PPC, SEM, display, and remarketing campaigns.
Develop and execute social media marketing campaigns across relevant platforms.
Plan content marketing strategies including blogs, website content, landing pages, and promotional campaigns.
Monitor and analyse campaign performance using web analytics and reporting tools.
Track important metrics such as organic traffic, keyword rankings, CTR, CPC, CPA, conversion rate, and ROI.
Work closely with content, design, development, and sales teams.
Develop strategies for lead generation and customer acquisition.
Stay updated with the latest SEO trends, search engine algorithm updates, and digital marketing practices.
Manage marketing budgets and optimise campaign performance.
Prepare regular performance reports and present insights and recommendations to management.
Mentor and guide junior SEO/Digital Marketing team members.
Requirements:
7+ years of experience in SEO and Digital Marketing.
Strong knowledge of On-Page, Off-Page, and Technical SEO.
Experience with Google Ads, PPC, SEM, and paid marketing campaigns.
Knowledge of keyword research, link building, website optimisation, and competitor analysis.
Experience with Google Analytics, Google Search Console, and SEO tools.
Strong understanding of content marketing and social media marketing.
Knowledge of lead generation, conversion optimisation, and campaign analytics.
Ability to analyse data and create actionable marketing strategies.
Excellent communication, leadership, and stakeholder management skills.
Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, or a related field.
Relevant certifications in SEO, Google Ads, Google Analytics, or Digital Marketing will be an added advantage.

Experience
7-11 yrs