Senior Social Media Executive

Responsibilities:
Develop and execute monthly social media content calendars and platform-specific strategies for Instagram, LinkedIn, YouTube, Facebook, X, and Threads - identifying trends and content opportunities relevant to commerce and finance education to grow brand awareness, engagement, and leads.
Write compelling captions, hooks, and CTAs for all platforms, and coordinate with content writers, designers, and video editors to publish high-quality, on-brand content on schedule.
Manage day-to-day community engagement across comments, DMs, and audience queries, building engagement through polls, quizzes, stories, and live sessions, and escalating student inquiries to the admissions team when required.
Plan and execute campaigns for course launches, admissions, results announcements, faculty branding, student success stories, webinars, scholarships, and workshops, in collaboration with the performance marketing team.
Track KPIs including reach, impressions, engagement rate, follower growth, website clicks, video views, and leads, and prepare weekly/monthly performance reports with actionable insights.
Coordinate with video editors on reels, shorts, YouTube videos, faculty clips, and student testimonials, and with designers on carousels, banners, thumbnails, and other creatives, ensuring timely delivery.
Track industry trends, competitor campaigns, and platform algorithm updates, act quickly on viral content opportunities, and collaborate cross-functionally with SEO, content, admissions, design, video, and faculty teams.
Requirements:
Strong understanding of Instagram, LinkedIn, Facebook, YouTube, X, and Threads, with excellent copywriting and communication skills.
Comfortable with social media analytics tools, Meta Business Suite, and Canva; exposure to Zoho Social or similar project-management/scheduling platforms is a plus.
Strong, organised planner with a creative, detail-oriented mindset.

Experience
2-3 yrs