Live opening · Posted 2 days ago
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About the role
Description supplied by the original job listing.
Responsibilities:
Responsible for understanding the client's brief and translating it into actionable items for respective internal teams.
Become a strategic point of contact for clients and establish strong relationships with various stakeholders - internal and external.
Research, prepare and present marketing strategies, media proposals, campaign ideas and budgets to assigned clients.
Gain a comprehensive context for advertising strategies by analysing a range of information, including demographics, socio-economics and the market for the client's product and market share.
Successful execution of online/offline campaigns in coordination with internal teams and/or third-party vendors.
Monitoring the effectiveness of campaigns and taking necessary steps to optimise them.
Track and study data and analytics to evaluate the success of campaigns and derive inferences accordingly.
Continuous study on competitors to provide data for understanding brand performance and industry best practices.
Being hands-on across online platforms and their respective promotion formats - Facebook, Twitter, Instagram, LinkedIn, YouTube, related blogs and online forums.
Management, content creation, strategy, and execution of all clients' social media accounts, which includes posting content, interacting and responding to the audience, and reporting metrics.
Presenting creative work to clients for approval or modification.
Liaison with third-party vendors, influencers, and partner firms on behalf of the brand for campaigns & projects.
Keeping abreast with new trends and viral video concepts.
Requirements:
Graduate / postgraduate in mass media / marketing communication / advertising or equivalent.
2 - 3 years of relevant work experience with a brand or advertising / creative / media agency is a must.
Must Have:
Proven experience as an advertising account executive/manager or in a related position.
Proficiency in English and Hindi.
Proficiency in written and verbal communication.
Excellent interpersonal and client management skills.
Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
Knowledge on AI and relevant tools and how to leverage them effectively and responsibly.
Behavioural Skills:
Positive thinking and results-orientated.
Ability to work with minimum supervision.
Ability to work under pressure and meet deadlines.
Strong attention to details.
Strong work ethic and personal accountability.
Experience
2-5 yrs
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