Performance Marketing Specialist

This role starts from the business objective and works backwards. You take a brand's revenue goal, reverse-engineer it into a marketing funnel, then build and scale the campaigns that deliver it. Acquisition, conversion, and retention are all yours to influence, and you own the numbers that prove it worked.
You will run paid media across Google and Meta, sharpen the on-site experience that converts the traffic you buy, and grow the organic discovery that lowers the cost of everything. You optimise backwards from unit economics, not forwards from spend. If you think in CAC and contribution margin rather than impressions, you will feel at home here.
Responsibilities:
Plan and execute campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook, Instagram).
Drive customer acquisition and revenue against each brand's goals.
Define bidding strategies and run rigorous A/B tests on creatives, audiences, and landing pages.
Own SEO and on-site SEO optimization to grow organic discovery.
Set up and manage tracking and attribution: GA4 Google Tag Manager, and pixels or events.
Analyze CAC, CTR, CVR, ROAS, and CPM, and explain why the metrics moved, not just what they did.
Collaborate with the creative team on performance-ready creative and with the web team on landing page conversion.
Deliver weekly performance reporting and clear insight.
Requirements:
2 to 4 years in performance or growth marketing, ideally with D2C exposure. If you are close to this and exceptional, we still want to hear from you.
Expert, hands-on command of Meta Ads Manager and Google Ads.
Solid grounding in SEO and conversion rate optimization.
Hands-on tracking and attribution experience: GA4 GTM, and pixels.
Fluency with the metrics that matter (CAC, CVR, CTR, ROAS) and the discipline to optimize backward from unit economics.
Comfort working with Shopify or a similar platform.
Good to Have
Programmatic or affiliate marketing exposure.
Broader e-commerce growth knowledge across marketplaces and quick commerce.

Experience
2-4 yrs