Senior Insights Specialist

Responsibilities:
Assist the team in their migration from Adobe Analytics to Adobe Customer Journey Analytics (CJA) by ensuring data quality and continuity of reporting.
Partner closely with external consulting teams to transfer knowledge, assume ownership of the implementation, and establish internal best practices.
Design, build, and maintain scalable, cross-functional reporting environments within CJA.
Define and govern key data elements (dimensions, metrics, and calculated fields) to ensure consistency, usability, and alignment with business needs.
Develop and maintain clear, structured documentation of data definitions, reporting environments, and usage guidelines.
Enable cross-functional teams by providing self-service resources to improve adoption and effective use of CJA.
Provide direction on new analytics implementations, ensuring tracking designs align with CJA data models, schemas, and governance standards.
Leverage Adobe AI Assistant and agentic capabilities within Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA) to accelerate insights generation, anomaly detection, root cause analysis, and business decision-making.
Design and implement AI-enabled reporting and analytics workflows that support autonomous insight discovery while maintaining governance, accuracy, and business context.
Evaluate and integrate emerging Adobe agentic capabilities to improve reporting automation, customer journey analysis, segmentation, attribution, and audience intelligence.
Develop reusable analytics assets, prompts, and automated workflows that enable self-service insight generation and reduce manual reporting efforts.
Requirements:
Bachelor's degree in computer science, computer information systems, or BE/B. Tech or ME/M. Tech, preferably in a technical or scientific field.
3+ years of work experience in business, marketing, operations research, finance, or economics required.
Possessing intellectual curiosity.
High attention to detail, solution-oriented, and capable of meeting or exceeding deadlines in a fast-paced environment.
Experience with Adobe Customer Journey Analytics (CJA).
Excellent understanding of schema structures, data types, and attribution models.
Excellent presentation/communication/storytelling skills are required.
Embraces diverse people, thinking, and styles.
Experience leveraging AI-enabled capabilities within Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Analytics, or related digital analytics platforms.
Understanding of AI-assisted analytics, natural language querying, insight generation, anomaly detection, and automated reporting concepts.
Behavioral Competencies:
Ability to produce high-quality results and work in a collaborative environment by embracing diverse perspectives and a solution-based approach.
Adapt communication clearly and concisely based on team dynamics and express thoughts and ideas effectively.
Ability to engage effectively with peers and stakeholders to build trust and reliable working relationships.
Ability to understand business processes, implement innovative solutions, and guide juniors on continuous improvement by constantly updating oneself on current technology and trends.
Inquisitive to understand customer and business expectations while creating value addition on technical solutions.
Ability to critically evaluate AI-generated recommendations and balance automation with business judgment and analytical rigor.
Experience with a migration from Adobe Analytics to Adobe Customer Journey Analytics (CJA) is strongly preferred, along with AI Assistant capabilities.
Airline experience is strongly preferred. Prior experience with Delta or other airline or hospitality data is a plus.
Partner with business and technology teams to identify opportunities for AI-powered customer journey optimization using Adobe Experience Platform and Customer Journey Analytics.
Resourceful in finding the data and tools you need to get the job done.
Not afraid to ask for help when you need it or help teammates when they need a boost.
Experience implementing GenAI or agentic analytics solutions that automate insight generation, reporting, customer segmentation, or journey optimization.
Familiarity with large language models (LLMs), conversational analytics, prompt engineering, and AI governance within enterprise analytics ecosystems.

Experience
4-7 yrs