Product Marketer

Founding Product-Led Growth (PLG) Marketer
( Freelance-Marketers , Please DON'T Apply - Won't be considering )
Location: Remote/WFH (Bengaluru Based Preferred)
Experience: 2–3 Years
Employment Type: Full-time
Compensation: ₹10–12 LPA
We're an early-stage AI SaaS startup looking for our First Product Marketing hire to own how we position, launch, and take our product to market.
What You'll Do ?
Define ICP, personas, positioning, and messaging.
Conduct customer interviews and market research.
Develop GTM strategies for new products and features.
Create product narratives, content, case studies, and thought leadership.
Build sales enablement materials including decks, one-pagers, and battlecards.
Drive product adoption, activation, and lifecycle marketing.
Analyze competitors, customer insights, and market trends.
Work closely with founders, product, sales, and growth teams.
Measure and optimize GTM, adoption, and revenue impact.
What We're Looking For ?
2–3 years of experience in Product Marketing, Growth, GTM, B2B2C, or SaaS.
Strong understanding of ICP, segmentation, positioning, and customer journeys.
Experience with customer research and GTM execution.
Excellent storytelling, communication, and copywriting skills.
Ability to simplify complex AI/product concepts into compelling messaging.
Strong analytical and experimentation mindset.
Comfortable working independently in an early-stage startup.
Nice to Have: AI/SaaS experience, PLG experience, B2B2C experience, and familiarity with HubSpot, PostHog, Mixpanel, GA4, Apollo, Clay, or similar tools.
Success in 3 Months
Clear ICP, positioning, and messaging.
Repeatable GTM playbooks.
Successful product/feature launches.
Strong sales enablement and customer content.
Improved product adoption and conversion.
A measurable product marketing engine tied to revenue.
Why Join Workong?
Build Product Marketing from scratch.
Significant ownership and impact.
Competitive salary
Work at the intersection of AI, SaaS, Product & GTM.

Work arrangement
No