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Description supplied by the original job listing.
Role: Product Marketing Associate (Content)
Website: www.trademo.com
Location: Gurgaon, On-site
About the Role
We're looking for a Product Marketing Associate with 1–2 years of experience who is passionate about technology, storytelling, and content creation. You will work closely with Product, Sales, and Marketing teams to drive product messaging, support go-to-market initiatives, and create compelling content that engages our target audience.
Key Responsibilities
Develop product messaging, positioning, and marketing collateral.
Support product launches and GTM campaigns.
Write blogs, case studies, website copy, product pages, email campaigns, and social media content.
Conduct market and competitor research to strengthen product positioning.
Create sales enablement materials such as one-pagers, presentations, and FAQs.
Collaborate with Product, Sales, and Design teams to deliver impactful marketing assets.
Optimize content for SEO and leverage AI tools to improve content creation.
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field.
1–2 years of experience in Product Marketing, Content Marketing, or Content Writing, preferably in a B2B SaaS or technology company.
Excellent writing, communication, and storytelling skills.
Strong research and analytical abilities.
Familiarity with SEO, AI content tools (ChatGPT, Claude, etc.), and marketing platforms is a plus.
Work arrangement
No
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