Associate Creative Director – Copy

POSITION: ASSOCIATE CREATIVE DIRECTOR – CREATIVE & COPY
Experience: 8–10 Years
Location: Mumbai – Lower Parel
Company: Anvis Digital Pvt. Ltd.
Website: https://anvisdigital.com/
ABOUT THE ROLE:
We’re looking for an Associate Creative Director – Creative & Copy who is a strategic thinker, exceptional storyteller, and strong creative leader.
The role involves leading the development of integrated campaigns, creative concepts, brand narratives, and content strategies across digital and social platforms. You will work closely with creative, strategy, account, and client teams to turn insights into ideas that are culturally relevant, engaging, and effective.
You will also lead and mentor a team of copywriters while playing a key role in new business pitches, creative presentations, and large-scale integrated campaigns.
KEY RESPONSIBILITIES:
Creative Thinking & Copywriting
• Lead the conceptualisation and execution of integrated campaigns across digital, social, and content platforms.
• Translate brand and communication strategies into sharp, impactful creative ideas.
• Develop compelling narratives, campaign platforms, and storytelling across formats.
• Write and oversee short-form and long-form copy, scripts, social content, and editorial pieces.
• Maintain a high standard of creativity, originality, tone, and brand consistency across all communication.
• Think beyond conventional formats and identify new ways to bring ideas to life.
• Adapt and repurpose content for different platforms, audiences, and communication needs.
• Stay updated with culture, trends, conversations, and emerging content formats to identify real-time opportunities.
• Bring a strong understanding of Gen Z behaviour, language, culture, and content consumption.
Social & Digital Expertise:
• Develop platform-specific communication based on audience behaviour and social trends.
• Use content and performance insights to refine creative direction and improve effectiveness.
• Understand the role of engagement, reach, and social metrics in shaping creative strategies.
• Collaborate with strategy, analytics, and account teams to create insight-led communication.
Creative Leadership & Team Management:
• Lead, mentor, and inspire a team of copywriters while fostering a strong creative culture.
• Review and elevate creative work, ensuring high standards of quality and originality.
• Collaborate with designers, strategists, account teams, and other stakeholders from brief to execution.
• Drive projects while ensuring creative quality, timelines, and strategic objectives are met.
• Balance brand voice with consumer relevance, cultural context, and business objectives.
Pitches & New Business:
• Lead and contribute to creative pitches for prospective clients.
• Develop campaign ideas, creative territories, storytelling, and pitch narratives.
• Contribute to and lead pitch decks and creative presentations.
• Present and articulate creative ideas confidently to clients and internal stakeholders.
• Bring experience in developing or contributing to large-scale, integrated, and pan-India campaigns.
WHAT YOU NEED TO SUCCEED:
Role-Specific Skills & Experience
• 8–10 years of relevant experience in advertising, digital, creative, or integrated agencies.
• Proven experience in leading and delivering integrated creative campaigns.
• Strong command of copywriting, storytelling, brand voice, and content strategy.
• Hands-on experience with conceptualization and campaign development.
• Experience in leading or contributing to client pitches and new business presentations.
• Strong understanding of digital, social media, and content ecosystems.
• Experience managing, mentoring, and guiding creative teams.
• Strong understanding of social-first communication and platform nuances.
Personal Attributes:
• A confident creative leader with a sharp eye for ideas and execution.
• Passionate about storytelling, culture, and creating work that stands out.
• Comfortable working in a fast-paced, deadline-driven agency environment.
• Self-driven, proactive, and capable of taking ownership.
• Collaborative, open-minded, and solution-oriented.
• Strong communication and presentation skills.
• Professional, dependable, and team-oriented.
Interested candidates can also share their CV/portfolio at job@anvisdigital.com

Work arrangement
No