Performance Marketing Specialist - Quick Commerce

Location: Mumbai (On-site)
Industry: Skincare, Cosmetics, FMCG
About California Nutralife Global Wellness Inc.
California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more
Role Overview
You will own the end-to-end quick commerce advertising strategy and performance optimization across multiple platforms. This role demands strong analytical skills, hands-on campaign management experience, and a deep understanding of the skincare, cosmetics, or FMCG ecosystem.
If you understand ROAS, contribution margin, inventory velocity, search share, retail media bidding, and platform algorithms—this role is for you.
Key Responsibilities
Quick Commerce Advertising & Performance Marketing
Plan, launch, and optimize paid ad campaigns on all major quick commerce websites and other retail media networks
Manage sponsored search, banner ads, category ads, keyword bidding and visibility campaigns
Optimize campaigns based on ROAS, ACOS, TACOS, CTR, CVR, and sales velocity
Drive top-of-search visibility and category ranking improvements
Revenue & Growth Ownership
Scale revenue through structured ad funnels and seasonal promotions
Improve organic ranking through paid boost strategies
Align ad spend with inventory planning and supply chain availability
Work closely with sales and operations to avoid stock-outs and dead inventory
Data & Analytics
Analyze platform dashboards, SKU-level performance, and campaign metrics
Build weekly performance reports covering ROAS, revenue contribution, and profitability
Identify high-potential SKUs and hero products for scaling
Track competitor pricing, discounting patterns, and promotional trends
SKU & Category Optimization
Improve product listing visibility through keyword strategy and search term mapping
Optimize product titles, keywords, creatives, and conversion triggers
Manage pricing strategy in coordination with contribution margins
Marketplace Strategy
Plan visibility boosts during mega sale events and high-traffic days
Coordinate new product launches with ad acceleration strategy
Manage ad budgets efficiently to maximize incremental growth
Required Skills & Experience
2–4 years of experience in Quick Commerce Ads / Retail Media Ads / Marketplace Performance Marketing
Hands-on experience with all major quick commerce websites preferred
Strong background in skincare, cosmetics, beauty, or FMCG categories
Understanding of contribution margin, pricing strategy, and discount structuring
Strong Excel / Google Sheets skills (pivot tables, data analysis)
Experience managing monthly ad budgets and delivering ROAS targets
Ability to interpret performance data and take decisive action
Preferred Qualifications
Experience working with D2C beauty brands
Exposure to Amazon/Flipkart ads in addition to quick commerce
Knowledge of FMCG category dynamics and consumer buying behavior
Strong understanding of retail media algorithms and sponsored search ranking
What We Offer
Fast growth environment in high-demand FMCG categories
Direct ownership of revenue and performance marketing
Opportunity to scale national brands on leading quick commerce platforms
Exposure to aggressive growth strategies and retail media innovation

Work arrangement
No