Qualitative Analyst, Consumer & Marketing Insights

NielsenIQ’s Consumer Insights practice specialises in designing tailored research solutions to solve complex business problems. As a part of the Consumer Insights team, you will be working with some of Taiwan’s biggest brands to make an impact across a diverse range of industries, including: FMCG, retail, automotive and more. In your role, you will manage bespoke research projects spanning a wide variety of research approaches – ranging from traditional research methodologies through to using next-generation research tools. You will also conduct research covering key strategic areas, such as brand and advertising, customer experience and pure customised-research.
At NielsenIQ, you will also have our wide product portfolio and data sets at your fingertips that can be used to provide a comprehensive view of how consumers think and how they behave. If you have a passion and curiosity for consumer insights, an aptitude for problem solving, and a desire to expand your analytical skills, then we would love to hear from you!
RESPONSIBILITIES
Assist senior staff in conducting research studies, from design, execution, moderation, analysis, charting and presentation to client servicing
To collect, document, and conduct thematic analysis of qualitative data, transforming insights into compelling narratives/ stories
Collaborate with senior staff in preparing and delivering quotations and proposals, and handling client requests under their supervision.
Provide prompt delivery of service and work closely with the team to offer total client service and solutions
Maintain an accurate, complete, up-to-date and insightful client business profiles (especially repeated clients) to be shared with seniors after one year
Experience in qualitative market research methodologies like focus group discussions, direct interviews would be a plus
Sociable, open minded, out-going, empathetic, energetic and articulate
Sound analytical thinking and strong marketing sense
Knowledge in executing/supporting qualitative studies, including focus group discussion, one on one in-depth interview with others
Highly motivated and reliable with strong project management and organizational skills
Strong interpersonal skills
Able to handle stress and work under time pressure
Able to draw deep and meaningful insights from client and user feedback. He/she must be able to put themselves into clients’ mind to figure out what they really need, and the users’ minds to see hidden truth
Proficient in both written and spoken English and Chinese

Employment type
Full-time

Work arrangement
No