Social Media Manager

Company Description Erotissch is a homegrown lingerie and loungewear brand founded in 2019 by designers Aayushi Agarwal and Anushka Agarwal, both award-winning graduates from leading fashion institutes. The brand focuses on empowering individuals by offering lingerie and bed-to-loungewear that emphasize femininity, confidence, and comfort. Erotissch uses sustainable fabrics, including scarlet silks, specialty laces from Thailand, and carefully sourced cotton from India and Europe, all handpicked by experts for quality and feel. The company values a nurturing work environment, with a factory set in green surroundings and a strong emphasis on employee well-being. At Erotissch, every body type, size, and background is celebrated, reflecting the brand’s inclusive ethos.
Role Description This is a full-time hybrid Social Media Manager role based in New Delhi, with flexibility for some work from home. The Social Media Manager will oversee Erotissch’s presence across social media platforms, including planning and executing campaigns that align with the brand’s identity and goals. Day-to-day responsibilities include creating and scheduling posts, optimizing content for engagement, monitoring performance metrics, and managing community interactions such as comments, messages, and collaborations. The role involves developing content strategies, coordinating with design and marketing teams, and staying updated on trends relevant to fashion, lingerie, and sustainability. The Social Media Manager will also contribute to brand storytelling, support product launches, and help build an inclusive and positive online community.
Qualifications
Candidates should possess strong skills in Social Media Marketing and Social Media Optimization (SMO).
Candidates should possess skills in Content Strategy and Writing to create engaging, brand-aligned content.
Candidates should possess excellent Communication skills for community management, collaboration, and brand representation.
Experience with analytics tools, campaign performance tracking, and data-driven decision making is beneficial.
Familiarity with fashion, lingerie, or lifestyle brands and an interest in sustainability and body inclusivity is an advantage.
Ability to work in a hybrid setting in New Delhi, manage deadlines, and collaborate effectively with cross-functional teams.
Prior experience in a social media or digital marketing role and a relevant degree or certification in marketing, communications, or a related field is preferred.

Work arrangement
No