Creative Strategist

Creative Strategist
SignalMint (Apexway Technologies Private Limited) · Remote, India · Full-time
₹50,000 to ₹75,000 per month
We need someone senior enough to run creative strategy across nineteen brands, and patient enough to teach it.
SignalMint runs paid media, creative and conversion work for 19 D2C and B2B brands. Sleepwear, jewellery, gut health, tea, teen skincare, wall art, consumer tech, B2B. Our auditing, reporting and research run on internal AI tooling, so our people spend their hours on judgement rather than on pulling numbers.
This role is two jobs held together. You own the creative strategy for a portfolio of brands. You also run our strategy team, a group of marketing strategy interns who joined this month plus whoever we hire after them. They are capable and they are new, and whether they produce sharp angle work or generic slop comes down almost entirely to who is managing them.
What you will own
• Creative strategy across a portfolio: angles, hooks, objections, offers, formats worth testing
• The research system. Reviews, comment sections, support tickets, competitor ad libraries, turned into a live angle bank per brand
• The strategy team day to day. Allocation, standards, reviews, feedback that is specific rather than encouraging
• Every brief that goes to design and video. Hook, script, structure, reference, format, and the metric it should move
• The creative testing calendar, with real kill and graduate rules
• Saying a direction is not working, including when it was yours
What we are looking for
• 3+ years in performance creative strategy. This is a senior seat and we will not pretend otherwise
• Ads that actually ran, and the numbers they did
• Managed or mentored juniors. If never formally, tell us about the people you brought up anyway
• You look at what spent and what converted before deciding what to make
• You can explain why a hook works. "It feels right" is not something you can teach anyone
• Fluent written English. Hindi or Hinglish copywriting a strong plus
Nice to have: D2C across more than one category, UGC and creator scripting, a specific view on where AI helps creative work and where it flattens it.
What you get: 19 live brands and a weekly testing cycle, so you learn whether you were right in days rather than quarters. A team to build close to the ground up. An in-house design and video function, and a production manager joining alongside you to run it. Fully remote.
Starting within two weeks.
Apply here: https://forms.gle/fA2eHZydk87oiRU98

Work arrangement
No