Horeca sales manager

Company Description Toyo Kombucha is a sustainable kombucha brand founded by two college friends who were inspired by the drink’s unique taste and health benefits. Created to bring zero-sugar kombucha to the Indian market, the company focuses on offering a healthy alternative to traditional high-sugar beverages. Toyo Kombucha is committed to making kombucha accessible, pricing it so that more people can integrate it into their daily routines. The brand is dedicated to promoting better lifestyles by delivering a fizzy, probiotic-rich drink to households across India. Toyo Kombucha continues to grow as a mission-driven company centered on wellness, quality, and affordability.
Role Description The Horeca Sales Manager will be responsible for driving sales and distribution of Toyo Kombucha within the HoReCa (Hotels, Restaurants, Cafés) channel in the Greater Delhi Area. This full-time, on-site role involves identifying and securing new business opportunities, managing relationships with key accounts, and ensuring consistent product availability and visibility at customer locations. The role includes negotiating contracts and pricing, planning and executing promotional activities, monitoring sales performance, and providing regular reporting and market feedback to leadership. The Horeca Sales Manager will collaborate with operations and marketing teams to support smooth deliveries, brand standards, and customer satisfaction, while actively representing the brand in the local market.
Qualifications
Proven experience in Horeca or FMCG sales, preferably in beverages or health-focused consumer products.
Strong skills in account management, relationship building, and negotiation with hotel, restaurant, and café partners.
Ability to analyze sales data, track performance, and develop targeted sales plans for the Greater Delhi Area.
Effective communication and presentation skills, with the ability to clearly convey product benefits and brand values.
Comfort working on-site and in the field, including regular customer visits and market activations.
Self-motivated, organized, and able to work independently while collaborating with internal teams.
Bachelor’s degree in Business, Marketing, or a related field is preferred; relevant sales experience may substitute.
Understanding of the health and wellness or beverage market in India is an advantage.

Work arrangement
No