Manager of Influencer Marketing

Company Description Toyo Kombucha is a sustainable kombucha brand founded by two college friends who were inspired by the drink’s unique taste and health benefits. Built to offer a zero-sugar alternative in a market dominated by high-end, less healthy beverages, the company focuses on making kombucha accessible and affordable for everyday consumption. Toyo Kombucha is committed to delivering kombucha in its purest form, helping individuals incorporate better choices into their daily routines. Today, the brand is reaching more households across India, encouraging people to embrace a healthier lifestyle with a fizzy glass of good bacteria.
Role Description The Manager of Influencer Marketing will lead the strategy and execution of influencer campaigns to strengthen Toyo Kombucha’s brand presence and drive awareness across digital platforms. This full-time, on-site role based in the Greater Delhi Area involves identifying and vetting influencers, negotiating partnerships, and managing ongoing relationships with creators and agencies. The manager will plan content calendars with influencers, coordinate product seeding and collaborations, and ensure brand messaging aligns with campaign objectives. Day-to-day responsibilities include tracking performance metrics, optimizing campaigns based on data, managing budgets, collaborating closely with social media and brand teams, and preparing regular reports and insights for leadership.
Qualifications
Candidates should possess skills in influencer identification, outreach, negotiation, and relationship management.
Candidates should possess skills in campaign strategy, content briefing, brand storytelling, and cross-channel coordination.
Candidates should possess skills in social media marketing, community engagement, and understanding of digital trends and platforms.
Candidates should possess skills in analytics, performance tracking, reporting, and budget management.
Candidates should possess strong communication, presentation, and stakeholder management skills.
Candidates should possess organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
Experience in FMCG, beverage, wellness, or lifestyle brands, especially with influencer-led growth, is beneficial.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience, is preferred.

Work arrangement
No