B2B Sales Executive — Lead Generation & Outbound (Cold Email, Cold Calling)

About SMLLR
SMLLR is a dynamic QR code and smart-link platform built specifically for Indian businesses — restaurants, D2C brands, retail, agencies, and enterprises use it to turn a printed QR code into a live, editable, trackable marketing channel. Update where a code points anytime, capture leads at the point of scan, run email campaigns and Meta retargeting off those leads, and get GST-compliant, INR-native billing from day one. Built by AVIGA.
The Role
We're hiring our first dedicated sales/lead-gen person to build and run outbound and inbound pipeline for SMLLR — this is a hands-on, individual-contributor role, not a management position. You'll own prospecting, first contact, and qualification, working closely with the founder on positioning and messaging.
What You'll Do
Build and run cold email sequences to targeted B2B lists (SMEs, D2C brands, marketing agencies, restaurant chains)
Cold call and follow up on outbound leads to book demos/discovery calls
Respond to and qualify inbound leads (signups, contact form, trial activity)
Maintain and update the CRM/pipeline — track every touch; no lead falls through
Test and iterate on messaging, subject lines, and call scripts based on real reply/conversion data
Report every day on pipeline volume, conversion rates, and what's working
What We're Looking For
1–3 years of B2B sales, SDR, or lead-generation experience, ideally in SaaS
Proven cold email and cold calling experience — not just "familiar with," actually done it and can show results
Comfortable with outbound tools (Apollo, Instantly, LinkedIn Sales Navigator, or similar) and a CRM (HubSpot, Zoho, etc.)
Strong written English (email copy) and confident spoken English/Hindi (calls)
Self-starter — this is a remote, largely unsupervised role; you need to manage your own pipeline and hours
Bonus: experience selling to Indian SMEs/D2C brands, or familiarity with marketing/martech tools

Work arrangement
No