Performance marketing Executive

Company Description Blusteak Media is a creative digital marketing agency based in Kerala, specializing in building and managing result-oriented online marketing campaigns for ambitious brands. The agency’s team of digital marketing professionals is experienced in online sales, branding, copywriting, and social media management. Founded in 2017, Blusteak Media has grown to over 25 team members and serves more than 75 clients across four continents. In addition to performance marketing, the company offers services such as Search Engine Optimization (SEO), Online Reputation Management, and e-commerce solutions, providing comprehensive support to clients seeking strong digital growth.
Role Description The Performance Marketing Executive role is a full-time, on-site position based in Kottayam. This role involves planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other digital channels to drive measurable results. Responsibilities include monitoring campaign performance, analyzing data, adjusting budgets and bids, and preparing regular performance reports for internal teams and clients. The Performance Marketing Executive will collaborate with creative, content, and account management teams to develop effective ad creatives, landing pages, and audience strategies, while ensuring campaigns align with clients’ business goals and brand guidelines. The role also includes staying up to date with digital marketing trends, testing new ad formats and tools, and contributing to overall strategy improvements.
Qualifications
Strong skills in performance marketing, including planning and managing PPC, paid social, and other digital advertising campaigns.
Ability to work with analytics and reporting tools to interpret data, track KPIs, and optimize campaigns for ROI and conversion rate.
Understanding of digital marketing fundamentals such as SEO, content marketing, and online branding to support integrated strategies.
Comfort with marketing technology platforms, ad managers, and basic Excel or spreadsheet tools for data analysis and budget management.
Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and clients.
Strong organizational and time-management skills, with attention to detail and the ability to manage multiple campaigns simultaneously.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.
Prior experience in an agency or performance marketing role is preferred; familiarity with e-commerce and online reputation management is a plus.

Work arrangement
No