Head of Content & Growth

About StartupGyaan
StartupGyaan is one of India's established business and startup media brands, with:495K+ YouTube subscribers277K+ Instagram followers
165K+ FounderGyaan YouTube subscribers
91K+ FounderGyaan Instagram followers
We've been building content around startups, businesses, founders and entrepreneurship for nearly a decade. We also work closely with prominent founders and business families across India, creating their content and personal brands.
But we're not satisfied with where we've reached.
We're looking for someone who can help us build the next version of StartupGyaan.
The Role
We're looking for a Content & Growth Lead who can take ownership of StartupGyaan's content strategy and help us build a high-growth, personality-driven business media brand.
Your first and most important mandate will be: Make StartupGyaan's Instagram Reels impossible to ignore.
You'll be responsible for understanding what makes people stop scrolling, developing repeatable content formats and IPs, building a strong brand persona, and eventually expanding that strategy into podcasts, long-form YouTube and other formats.
This isn't a role where you'll simply receive a content calendar and execute it.
You'll be expected to think, experiment, analyse, fail, learn and build.
What You'll Own
1. Instagram Reels — Primary Responsibility
Develop the overall short-form content strategy for StartupGyaanIdentify topics, trends, narratives and formats with high potentialDevelop strong hooks and storytelling structures
Create and improve scripts
Develop repeatable Reel formats/IPs
Analyse performance and continuously optimise content
Study retention, shares, saves, comments and follower conversion
Identify why certain content works and why other content doesn't
Build a system capable of consistently producing high-performing organic content
2. Build the StartupGyaan Brand & Personality: We don't want StartupGyaan to remain just another "startup/business facts" page. You will help develop:
Brand personality
Tone of voice
Content philosophy
Storytelling style
Point of view
Recurring themes
Founder/personal-brand integration
Distinctive content formats
The goal is to make people recognise:"This is StartupGyaan"even before they see the logo.
3. Build Arnab's Personal Brand: A major part of this role will be developing the founder's presence within StartupGyaan. You'll work closely with Arnab to develop:
His on-camera personality
Opinions and points of view
Storytelling style
Recurring personal-brand formats
Founder-led content
Business commentary
Behind-the-scenes content
Thought leadership
The objective is to create a genuine connection between Arnab and the audience, rather than having StartupGyaan feel like a faceless media page.
4. Content IP Development: You will be expected to build repeatable content properties, not just individual viral Reels. For example:
Business breakdown formats
Founder stories
Business controversies
Contrarian opinions
Business economics
"How this company actually makes money"
Indian business stories
Founder insights
You'll constantly ask:"Can we turn this into a format that we can make 100 times?"
5. Analytics & Growth: You will own the content performance dashboard. Track:
Views
Reach
Watch time
Retention
Shares
Saves
Comments
Follower growth
Follows per 1,000 views
Format performance
Topic performance
Hook performance
And most importantly:Turn data into decisions. We don't want monthly reports saying "This Reel got 300K views."We want:"This format worked because X. Let's make five variations next week."
6. Podcast & Long-Form — Eventually Once the short-form engine starts working, you'll gradually take ownership of:
FounderGyaan Podcast positioning
Episode concepts
Guest selection
Interview formats
Storytelling
Clips
Distribution strategy
YouTubeLong-form concepts
Titles
Thumbnails
Packaging
Storytelling
Retention
Content series
The objective is to eventually build a content ecosystem, rather than treating Instagram, YouTube and podcasts as separate businesses.
7. Research & Trend Intelligence: You should be someone who naturally spends time consuming content. You'll be expected to constantly study:
Indian creators
Global creators
Business/finance creators
Emerging Instagram formats
YouTube formats
Gen-Z content behaviour
Trending narratives
New content IPs
Competitor strategies
You should know what is working today and have an opinion on what might work six months from now.
8. Work With the Existing Team. You'll work closely with:
Reel editors
Videographers
Content strategists
Operations
Founder
You won't necessarily edit every video yourself. Instead, you'll own the creative direction and quality bar.
What We're Looking For
Must-have:
3–6 years of experience in content, creator economy, digital media or social media
Strong understanding of Instagram Reels and short-form content
Proven experience growing social media pages organically
Excellent understanding of hooks, storytelling and retention
Strong scripting ability
Strong content ideation ability
Understanding of social-media analytics
Ability to identify patterns from content performance
Excellent communication skills
Strong business/current-affairs awareness
Ability to work independently and take ownership
Strongly Preferred
We'd love to see candidates who have:
Personally grown a creator/media page
Worked with a prominent creator
Generated 10M+ organic views
Built a recurring content format/IP
Experience in business, finance, startup or entrepreneurship content
On-camera experience
Experience with YouTube Shorts
Experience building personal brands
Proven results matter more to us than degrees or fancy job titles.
What We Don't Want
This is important enough that I'd put it in the job post.
We're not looking for someone whose primary experience is:
❌ Posting content according to a calendar
❌ Managing brand pages mechanically
❌ Copy-pasting trends
❌ Writing generic motivational scripts
❌ Following viral audio trends without understanding why they work
❌ Creating monthly social-media reports without taking action
❌ Waiting for instructions
We're looking for someone who can say:"I think we should completely change this."—and then prove why.
Requirements:
Laptop
Ability to work full-time from office
Self-driven, curious, and detail-oriented
Minimum 1 year experience in content writing / scripting / digital content
- Office Location: 📍Chhatarpur, New Delhi

Work arrangement
No