Business Development Specialist

Company Description The Root is a full-service creative and influencer marketing agency based in Bhopal, partnering with startups, D2C brands, and enterprises across India. The team focuses on bold, distinctive work across brand strategy, naming, creative direction, design, UX/UI, motion, illustration, and content for social, photo, and video. The Root also drives growth through performance marketing, Meta and Google ads, SEO, CRO, and builds websites, e-commerce, and WebGL/3D experiences. The agency emphasizes transparent processes, clear communication, and deliverables with a strong point of view and measurable impact. Every project is handled with care, avoiding generic work and maintaining high creative and strategic standards.
Role Description The Business Development Specialist will be responsible for identifying and pursuing new business opportunities, building and maintaining relationships with clients, and supporting revenue growth for The Root. Day-to-day activities include prospecting and lead generation, conducting discovery calls, understanding client needs, and collaborating with internal teams to shape proposals and service offerings. The role involves performing market research, tracking industry trends, preparing presentations, and coordinating with creative, marketing, and tech teams to ensure alignment between client goals and agency capabilities. This is a full-time, on-site role located in Bhopal, requiring close collaboration with the agency team and regular interaction with prospective and existing clients.
Qualifications
Candidates should possess strong Analytical Skills and Market Research abilities to evaluate opportunities, understand industry trends, and support data-informed recommendations.
Candidates should possess excellent Communication and Customer Service skills to manage client relationships, conduct discovery calls, and present proposals clearly and professionally.
Candidates should possess effective Lead Generation skills and experience with prospecting, outreach, and pipeline management to support consistent business growth.
Relevant experience in business development, sales, or account management within marketing, advertising, or creative agencies is beneficial.
Ability to work collaboratively with cross-functional teams, manage multiple opportunities, and meet deadlines in a fast-paced environment.
Proficiency with CRM tools, presentation software, and basic understanding of digital marketing services (performance marketing, SEO, social media, influencer campaigns) is an advantage.
Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.

Work arrangement
No