Business Development & Marketing Executive

We're Hiring | Business Development & Marketing Executive
Pencil Engineering provides mechanical design and engineering services to metal fabrication, machinery manufacturing, and related engineering companies, with a strong focus on international markets.
We are looking for a self-driven Business Development & Marketing Executive who can understand our business, identify the right customers, develop effective ways to reach them, and help turn those opportunities into long-term business.
This is not simply a lead-generation role. We are looking for someone who can think independently, take initiative, experiment, execute, and measure results.
What you'll work on
Market & Customer Discovery
Understand our engineering capabilities and identify industries, applications and companies where our services can create value
Research and identify potential customers in metal fabrication, machinery manufacturing and related engineering industries
Identify decision-makers and understand their business needs, challenges and buying behaviour
Develop and continuously refine our ideal customer profile
B2B Lead Generation & Business Development
Build targeted international prospect lists
Develop outbound strategies using LinkedIn, email, web research and other relevant channels
Create targeted outreach campaigns for different customer segments
Initiate conversations with decision-makers and develop relationships
Qualify opportunities, arrange meetings and support the conversion of prospects into clients
Track outreach, opportunities and results and continuously improve the process
Marketing & Content
Develop ideas for positioning Pencil Engineering in front of the right audience
Identify the social media and digital channels most relevant to our target customers
Create and manage content that demonstrates our engineering capabilities and expertise
Develop project showcases, case studies, educational content and other marketing material
Experiment with different content formats and campaigns and measure what generates engagement and leads
Help build a strong and credible online presence within the engineering and manufacturing space
Growth & Initiative
Research competitors, markets and successful companies to identify new opportunities
Propose new approaches for customer acquisition and business growth
Develop and execute marketing and lead-generation campaigns
Test ideas, analyse results and improve what works
Take ownership from idea → execution → measurement → improvement
You will work closely with our engineering team to understand our capabilities and translate technical work into compelling business and marketing content.
What we're looking for
Required
Bachelor's degree in Business Administration, Marketing, Commerce, Engineering or a related field
Minimum 1 year of experience in Business Development, B2B Sales, Lead Generation, Digital Marketing or a related role
Strong written and verbal communication skills
Good understanding of B2B sales and lead-generation fundamentals
Comfortable with LinkedIn, email outreach and online research
Ability to independently research markets and identify potential customers
Strong analytical and problem-solving mindset
Ability to work independently and take initiative
Preferred
MBA / PGDM in Marketing, Business Development or a related field
Experience in B2B sales, business development or marketing within engineering, manufacturing, fabrication or industrial sectors
Experience working with international markets or clients
Understanding of digital marketing, content strategy and online brand building
Experience planning and executing marketing or lead-generation campaigns
Ability to develop creative approaches to customer acquisition and business growth
Familiarity with CRM, marketing automation, analytics and other business development tools
Strong understanding of how to identify target audiences, build engagement and convert opportunities into business
What success looks like
We are not measuring success by the number of emails sent or leads added to a spreadsheet.
Success means:
Finding the right customers → reaching them effectively → creating interest → generating qualified opportunities → winning business.
We want someone who can look at a problem and say:"Here's what I think we should try. Here's why. I'll test it, measure the result and improve it."
Compensation & Employment
₹1.5 – ₹2.0 LPA for the first 3 months
The first 3 months will be an evaluation period focused on understanding our business, developing a growth approach and demonstrating execution and results.
Following the evaluation period, compensation and performance-based incentives will be revised based on demonstrated performance and business generated.
Employment Type
Full-time | Permanent | Remote
This is a full-time employment opportunity, not a part-time, freelance or project-based position. The selected candidate will be expected to commit fully to the role and work as part of the Pencil Engineering team.
International B2B | Engineering & Manufacturing
If you are curious, commercially minded, creative, analytical and willing to take ownership, we'd like to hear from you.
If you believe you can find the right customers, create the right approach, build the right presence and turn opportunities into business, this could be a great opportunity to grow with us.

Work arrangement
No