Google Ads Specialist-Onsite

Google Ads Specialist – Google Ads | Lead Generation | Demand gen | Pmax | Search campagin
Managed monthly budget of minimum 5 lakhs and above
Full-Time | Work From Office: 5days Working | Banjara Hills, Hyderabad | Reports to: Pod Manager
Company Description
Digital Mojo is a results-driven digital marketing agency based in Banjara Hills, Hyderabad. Since 2016, we have been helping brands scale through performance-focused digital strategies, lead generation, branding, and high-impact marketing campaigns.
Role Description
We are looking for a Google Ads Expert with 4-6 years of hands-on agency experience managing Google Ads campaigns across multiple industries and budget scales. This is not a role for someone who sets up campaigns and waits for results. Senior Performance Marketer/Google Ads Specialist is expected to own campaign outcomes, drive lead quality, manage budgets strategically, and bring proactive optimization thinking to every account they handle. You will work closely with the Pod Manager and Account Managers and will be the performance authority within the pod.
At this level, you are expected to mentor junior performance marketers, contribute to campaign strategy, and have direct conversations with clients on performance when needed.
What This Role Is Not
Not someone who only executes what is briefed without questioning the strategy
Not someone who reports numbers without explaining what they mean and what to do next
Not a junior marketer with more years of experience
Not someone who needs to be told when to optimize
Key Responsibilities
1. Campaign Strategy and Execution
Plan, build, and manage Google Ads and Meta Ads campaigns end-to-end across multiple client accounts
Run campaigns across Search, Display, Performance Max, YouTube, Demand Gen, Meta Feed, Reels, and Stories
Own campaign architecture including structure, targeting, bidding strategy, ad copy, and budget allocation
Develop campaign strategies aligned with client business goals and not just platform defaults
Conduct deep keyword research, audience building, competitor analysis, and market sizing before going live
Recommend campaign types and budget splits based on funnel stage and client objective
2. Performance Ownership and Optimization
Own CPL, CTR, ROAS, conversion rate, and lead quality metrics for all assigned accounts
Proactively identify underperforming elements and optimize without waiting to be asked
Run structured A/B tests on creatives, audiences, landing pages, and ad formats
Monitor campaigns daily and make real-time adjustments to protect budget and performance
Know when a campaign needs a tweak and when it needs a complete strategic overhaul
Deliver consistent performance improvement quarter on quarter across accounts
3. Budget and Spend Management
Manage monthly ad spends ranging from small accounts to large multi-lakh budgets
Allocate budgets across campaigns, platforms, and ad sets based on performance data
Pace spending efficiently throughout the month without over-spend or under-delivery
Flag budget risks, anomalies, and opportunities to the Pod Manager proactively
Maintain a clear spend vs performance log for each account at all times
4. Reporting and Client Communication
Prepare accurate, insightful, and well-presented performance reports for each account
Go beyond numbers in reports. Explain what happened, why it happened, and what comes next
Present performance updates to clients independently or alongside the Account Manager
Translate complex campaign data into clear business language that clients understand
Respond to client performance queries with confidence and data
5. Lead Generation and Funnel Strategy
Understand the full lead generation funnel from ad click to qualified lead to conversion
Work with Account Managers and the Pod Manager on landing page recommendations, form optimization, and funnel improvements
Track and improve lead quality, not just lead volume
Coordinate with creative teams on ad creatives that are built to convert, not just look good
Set up and maintain conversion tracking, pixel integrations, and tag management accurately
6. Tools, Tracking, and Tech
Set up and manage Google Tag Manager, GA4, Meta Pixel, and conversion tracking across accounts
Use platform tools including Google Analytics, Meta Ads Manager, Search Ads 360, and third-party reporting tools
Identify tracking gaps and fix them before they impact reporting or optimization decisions
Stay current on platform updates, algorithm changes, and new ad formats and implement them where relevant
Leverage AI tools for campaign ideation, copy generation, audience research, and performance analysis
7. Mentorship and Team Contribution
Guide and review the work of junior performance marketers within the pod
Share best practices, optimization frameworks, and campaign learnings with the team
Contribute to agency-level performance marketing SOPs and processes
Participate in new business pitches and proposal building when required
Key KPIs
CPL and ROAS across assigned accounts
Lead Quality Score
Month-on-Month Campaign Performance Improvement
Budget Utilization Efficiency
Report Accuracy and Submission Timeliness
Client Satisfaction on Performance
Conversion Tracking Accuracy
Optimization Frequency and Impact
Required Skills and Qualifications
4-6 years of hands-on performance marketing experience in a digital marketing agency
Expert-level knowledge of Google Ads including Search, Display, Performance Max, and YouTube
Expert-level knowledge of Meta Ads including Feed, Reels, Stories, and Lead Gen campaigns
Strong understanding of CPL, ROAS, CTR, CPC, conversion tracking, and funnel optimization
Experience managing campaigns across multiple industries and monthly budgets at scale
Proficiency in GA4, Google Tag Manager, Meta Pixel, and Meta Ads Manager
Strong analytical thinking with the ability to derive actionable insights from data
Good English communication skills for client-facing reporting and calls
Experience with AI tools such as Claude, ChatGPT, Gemini, or Perplexity for campaign support
Google Ads certification and Meta Blueprint certification preferred
Preferred Candidate Profile
Agency experience is mandatory
Has independently managed monthly budget of minimum 5 lakhs and above
Has run campaigns across real estate, education, healthcare, or other high-CPL industries
Can own a campaign from brief to results with minimal supervision
The character in sitcom is Phoebe
Brings strategy to the table and does not just execute instructions
Has mentored or reviewed the work of at least one junior team member
Reporting Structure
Reports To: Pod Manager
Works Closely With: Account Managers, Creative Team, SEO Team
Client Facing: Yes, on performance calls and reporting when required
Career Growth
Google Ads Expert → Performance Marketing Lead → Pod Manager → Head of Performance
Job Type: Full-Time, Work From Office, Banjara Hills, Hyderabad
Benefits: Health Insurance | Provident Fund | Leave Encashment

Work arrangement
No