MGR (TRADE MARKETING - EBU)

Job Description
Job Title: (EX) Trade Marketing
Level: EX
Function: Export Business Unit (EBU)
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1. JOB PURPOSE
The Trade Marketing role will be responsible for planning and managing marketing activities across key international markets in the LATAM region. The role includes handling advertising budgets and working with external agencies for Creative, BTL, Digital, Media, PR and Market Research activities to execute trade marketing campaigns and on-ground activations.
The role holder will also act as an interface between the Marketing & Brand Management team and Country Sales teams to ensure global brand strategies are aligned with local market requirements and channel activities.
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2. INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
Export BU, Marketing,Business Planning & NMD, Export BU, Sales(LATAM), Finance, Finance Business Partner
Media
Indirect
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3. JOB REQUIREMENTS
Educational Qualifications
Essential: Graduate – Any Stream/Branch
Preferred Institution: Any Premier Institute
Desired Qualification: Management / Business Management / Business Administration
Work Experience
At least 5 years
Industry Specification