Digital Communications Manager

Work Your Magic with us! Start your next chapter and join EMD Serono.
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.
This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.
Your Role:
EMD Serono is hiring a Digital Communications Manager. In this role you will own two connected capabilities: the corporate website and social media. The role sits within the Company’s Healthcare Global Social Media & External Positioning Team working closely with all communications colleagues as well as commercial and medical teams.
Responsibilities:
US Channel & Website Ownership - Serve as the day-to-day owner of EMD Serono's US social media channels and the Company’s Healthcare's corporate website, ensuring content is current, compliant, and aligned with global brand standards.
AEO & LLM Visibility Strategy - Execute the Company’s Healthcare's Answer Engine Optimization strategy, owning the approach to how the brand is cited, represented, and discovered across AI models.
Content Creation & Campaign Execution - Develop social and digital content for global and US channels, execute campaigns end-to-end, manage community engagement, and support the localization of digital communications initiatives across therapeutic areas.
Performance Analysis & Reporting - Track and analyze social media, website, and LLM performance metrics, translating data into actionable insights and regular reporting to assess campaign effectiveness and inform future strategy.
Cross-Functional Collaboration - Work closely with Communications, Commercial, Medical, and MLR teams to ensure content is strategically aligned, compliantly approved, and delivered on time across all channels.
Digital Landscape Research & Innovation - Stay current on developments in digital communications, AI search and platform evolution — proactively bringing recommendations and test-and-learn proposals to the team.
Governance & Compliance - Ensure all content and channel activity adheres to the Company’s Social guidelines, MLR approval processes, platform policies, and relevant regulatory requirements.
Agency & Vendor Coordination - Manage day-to-day relationships with creative, content, and digital agency partners, briefing work, reviewing outputs, and ensuring delivery is on brief, on brand, and on schedule.
Who You Are:
Minimum Qualifications:
Bachelor’s degree in Media, Communications, Marketing, Business or other discipline
2+ years of experience in digital communications at a healthcare or life sciences communications agency
Preferred Qualifications:
Fluency in a language other than English
Demonstrable experience managing or contributing to corporate websites — content updates, SEO basics, CMS platforms
Hands-on experience with social media management and content creation across LinkedIn, Instagram, Facebook, and/or YouTube
Familiarity with paid social campaign execution and performance reporting
Exposure to regulated industries (pharma, healthcare, financial services) and an understanding of compliance-led content workflows
Strong written communication skills — you can translate complex scientific or corporate content into clear, engaging, a