Real Estate Sales Head

SALES HEAD
We're not hiring someone to manage a sales team. We're hiring someone to build one — from the ground up, around a new-to-market product: The Living Blueprint, India's first longevity-led residential development.
The playbook of buying leads, handing them to closers and hoping ATL spend converts doesn't work for a product this deep. We need a specialised, data-driven, empathetic sales machine, built on the Predictable Revenue model — prospecting, qualification and closing run as three distinct systems, backed by CRM discipline, ICP rigour and SOPs that scale. Get this right at GLC, and the same playbook powers our next 30 million sq ft of TLB launches across Pune, Mumbai, Nagpur and NCR.
WHAT YOU'LL OWN
• The Sourcing Engine — Build and lead the SDR function, own the Ideal Client Profile, and run ATL, BTL and Channel Partner sourcing to deliver 6,000 qualified leads and 600 site walk-ins a month.
• The Qualification & Nurture Layer — Build the MRR (qualifying) team, design the nurture flow that moves cold leads to sales-ready, and fix the layer where most of today's pipeline is lost.
• The Closing System — Design scripts and the "Objection Aikido" rebuttal library, and train Account Executives in empathetic, NLP-informed selling that converts walk-ins to bookings at 11%+, with discount discipline held inside 6% of agreement value.
• The Data & SOP Backbone — Own the CRM end-to-end, build the MIS/analytics function, and implement the SOPs (including the 19-touch connect system) that make the whole funnel observable and improvable, weekly.
Plus full P&L ownership of GLC sales, team leadership across sourcing, MRR, AE and support functions, Channel Partner strategy, and direct, weekly access to the Partner and Owner — no layers, no filtered reporting.
WHO WE'RE LOOKING FOR
We're hiring for the system-building skill, not the industry on your resume. Real estate experience helps, but it isn't required — the right candidate could be coming from a completely different category.
•12+ years in senior sales leadership, having personally built and scaled a sales function for a large-ticket, high-consideration offering. Residential real estate is welcome but not required — we're equally open to wellness, hospitality, luxury automotive, private banking, or a comparable premium/category-creating business, provided you've operated at a comparable scale (ideally the equivalent of a Rs. 300 Cr+ project or portfolio).
• Has built a sales system before, not just inherited one — can walk us through the org chart, CRM stack, script library and SOPs they personally designed.
• Fluent in CRM as an operating discipline (HubSpot, Salesforce, LeadSquared, Sell.Do, Kylas, Zoho or similar) — the platform matters less than the discipline.
• Reads dashboards and argues from data, not gut feel.
• Personally credible with a longevity and wellness proposition — fitness-oriented, curious about the science, respectful of an educated, long-cycle buyer.
This role is 20% closing, 80% building. It's not for the star closer who can't describe a repeatable system, the operator who thinks every gap needs a bigger ATL cheque, the GM who runs on WhatsApp and spreadsheets, or the closer who wins with pressure tactics and fake urgency. It is for someone willing to sit on the site-office floor with the SDRs at 9am and role-play scripts with the MRRs at 6pm — hands in the machine, for at least the first 12 months.
WHAT WE OFFER
Fixed compensation benchmarked at the 75th percentile of premium residential Sales Head roles in Pune/MMR, outcome-linked variable pay (tied to booking value, walk-in delivery, discount discipline and CP satisfaction — not activity metrics), and a long-term, project-completion incentive tied to the B7 sell-out and B8 launch, paid over 24 months.

Work arrangement
No