Event Marketing Manager-B2B SaaS

JOB OVERVIEW:
We are seeking a highly motivated and results-driven Events Marketing Manager to own and scale our presence and event marketing initiatives for the US market. This role will play a critical part in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for our B2B SaaS product.
The ideal candidate brings a blend of strategic thinking, creativity, strong execution skills, and data-driven marketing expertise, with deep experience in B2B SaaS in event execution.
WHAT YOU WILL DO:
Event Marketing (Virtual & In-Person)
● Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars,
customer roundtables, roadshows, and partner events.
● Own end-to-end event management — concept, budgeting, logistics, promotion, execution, and
post-event reporting. Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI from events.
● Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.
● Lead event promotion strategy across email, website, and paid channels.
● Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.
REQUIRED SKILLS & QUALIFICATIONS:
● Bachelor’s degree in Marketing, Communications, Business, or a related field.
● 8+ years of experience in B2B SaaS marketing with a strong focus on event marketing.
● Proven success in managing US-focused B2B marketing campaigns and events.
● Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM).
● Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.
● Excellent written and verbal communication skills with a strong storytelling mindset.
● Strong project management, organizational, and execution capabilities.
PREFERRED SKILLS & QUALIFICATIONS:
● Experience marketing to mid-market and enterprise SaaS buyers.
● Familiarity with product-led growth (PLG) and high-growth startup environments.
● Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND, etc.).
● Ability to work cross-functionally with sales, partnerships, product, and leadership teams.
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

Work arrangement
No